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Digital Marketing Specialist

2 months ago

Bloomington, United States Donaldson Full time
Job Description

Company Overview

Donaldson is a leading technology and innovation company committed to solving complex filtration challenges. We are a collaborative and innovative organization that values making a meaningful impact.

Job Summary

We are seeking a detail-oriented and creative Marketing Automation Specialist to join our marketing team. This role will focus on leveraging marketing automation to execute effective email marketing campaigns, nurture leads, and generate qualified opportunities.

Key Responsibilities

  • Develop and execute targeted email marketing campaigns using marketing automation, including crafting compelling email copy, designing engaging templates, and managing email lists.
  • Build and manage lead nurturing campaigns to effectively engage prospects and move them through the sales funnel.
  • Create and distribute surveys to gather valuable customer insights and feedback.
  • Design and develop high-converting landing pages using drag-and-drop interface or HTML.
  • Analyze campaign performance metrics, including tracking key performance indicators (KPIs) and ROI.
  • Collaborate with the marketing team to develop and execute integrated marketing campaigns.
  • Build and connect web forms on webpages to CRM.
  • Stay up-to-date on marketing automation trends and best practices.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field (will consider years of experience equivalency).
  • 1-2 years of experience in marketing or a related field.
  • Proficiency in marketing automation platforms (i.e. Marketo, Hubspot, Eloqua).
  • Excellent written and verbal communication skills.
  • Understanding of campaign tracking.

Preferred Qualifications

  • Strong understanding of email marketing best practices and compliance regulations (e.g., CAN-SPAM, GDPR).
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects and deadlines effectively.
  • Experience with content creation (writing, design) and data analysis.