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Marketing Automation Specialist

2 months ago

Bloomington, United States Donaldson Full time
About the Role

Donaldson is a leading technology and innovation company committed to solving complex filtration challenges. We are seeking a detail-oriented and creative Marketing Automation Specialist to join our marketing team.

Key Responsibilities
  • Develop and execute targeted email marketing campaigns using marketing automation, including crafting compelling email copy, designing engaging templates, and managing email lists.
  • Build and manage lead nurturing campaigns to effectively engage prospects and move them through the sales funnel.
  • Create and distribute surveys to gather valuable customer insights and feedback.
  • Design and develop high-converting landing pages using drag-and-drop interface or HTML.
  • Analyze campaign performance metrics, including tracking key performance indicators (KPIs) and ROI.
  • Collaborate with the marketing team to develop and execute integrated marketing campaigns.
  • Build and connect web forms on webpages to CRM.
  • Stay up-to-date on marketing automation trends and best practices.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • 1-2 years of experience in marketing or a related field.
  • Proficiency in marketing automation platforms (i.e. Marketo, Hubspot, Eloqua).
  • Excellent written and verbal communication skills.
  • Understanding of campaign tracking.
Preferred Qualifications
  • Strong understanding of email marketing best practices and compliance regulations (e.g., CAN-SPAM, GDPR).
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects and deadlines effectively.
  • Experience with content creation (writing, design) and data analysis.