Global Marketing Manager
2 months ago
Overview: Our client is seeking a highly skilled Global Marketing Manager to drive global outbound strategy, testing, and execution across email and push programs for engagement, newsletters, and churn. The ideal candidate will have a strong background in marketing management, particularly within the tech industry, and will be adept at optimizing engagement and funnel analytics. Responsibilities: Develop and execute a global outbound strategy across email and push programs to enhance engagement and reduce churn. Collaborate with product and development teams to define and drive platform requirements. Optimize engagement and funnel analytics in partnership with Business Intelligence Engineers (BIEs) and Data Science teams. Set KPIs, establish reporting mechanisms, and review performance metrics. Lead the strategy, execution, and performance of marketing campaigns, including all messaging and translation efforts. Establish an ongoing creative refresh and optimization program, working closely with the design and promotions teams. Conduct testing and experimentation to drive continuous improvement. Complete weekly, monthly, and quarterly performance reviews and projections for each country. Present results to country and executive leadership. Requirements: Bachelor’s degree in marketing, engineering, communications, or a related field. 3-5 years of experience in marketing management. Proficiency in MS Office, Excel, analytic tools, reporting dashboards, and campaign setup software (e.g., Salesforce Marketing Cloud). Experience with email and push notification setup tools. Previous experience as a Product Marketing Manager or Growth Marketing Manager. Experience working in large tech companies is a plus. Compensation and Benefits: The target hiring compensation range for this role is $44.65 to $49.61 per hour. Compensation is based on various factors, including education, relevant work experience, certifications, and location. Additional benefits may include medical and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match. Our client is an equal opportunity employer and welcomes applications from all qualified candidates. If you are passionate about driving global marketing strategies and optimizing engagement, we encourage you to apply.
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