Manager Global Integrated Marketing Strategic Brand Initiatives
4 weeks ago
Job Description
The Global Integrated Marketing Manager of Strategic Brand Initiatives is part of the Global Integrated Marketing team reporting into the Senior Director, Global Integrated Marketing. This role is responsible for executing the planning, development, and go-to-market for strategic brand initiatives that are globally led and multi-regional in scope and scale. These may range from worldwide brand platforms such as FIFA, Olympics & Paralympics, F1 and NFL.
This individual will partner with Marketing Executives, global marketing functions – including brand strategy & innovation, insights & analytics, creative & content, digital, sponsorship, experiential, PR and comms, product marketing, etc. -, and the five regional brand marketing teams to execute the strategic brand initiatives in support of key business outcomes.
** The position will be based in Visa's San Francisco, California office.**
Essential Functions:
Integrated Marketing Strategy & Planning
Contribute to high-impact integrated marketing plans for the global brand team's strategic initiatives that are aligned with Visa's corporate objectives and growth strategies across markets.
Partner with global marketing functions and regional marketing teams to drive executional excellence surrounding strategic brand initiatives.
Manage discovery phase of strategic brand initiatives that produces key insights and strategic implications.
Contribute to integrated marketing strategy for strategic brand initiatives that provides key input to marketing plan briefs.
Manage development of big ideas with agency partner in collaboration with global marketing functions and regional marketing teams.
Multi-Region Platform Campaign Development & Go-to-Market
Contribute to cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns.
Facilitate open communication and knowledge sharing across global marketing functions and regional marketing teams that are involved in integrated campaign development and execution.
Coordinate cross-functional teams across the marketing mix in the creation and execution of global integrated campaigns.
Manage campaign performance measurement using data-driven insights and optimize strategies to maximize impact and ROI.
Budget and Team Contributions
Ensure appropriate budget allocated to strategic brand initiatives in close collaboration with global functions and regional brand leadership.
Influence the culture of Global Integrated marketing team to drive effectiveness, cross collaboration, and innovation.
Contribute to a data-driven, customer-centric culture focused on clear communication within the integrated marketing organization.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications:
Qualifications
Basic Qualifications
Preferred Qualifications
6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
Experience with effective creative, brand development, and multichannel marketing campaigns, with a focus as an integrated marketing manager.
Demonstrated success managing complex, multi-channel, multi-regional marketing campaigns at a global scale.
Experience with global and regional agency partnerships.
Strong analytical abilities to translate data into actionable insights that optimize marketing performance.
Proven ability to influence outcomes in highly matrixed organizations with multiple stakeholders.
Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence.
Executive presence with effective written and verbal communication skills including the ability to present with impact.
Strong planning, organizational and problem-solving skills.
Resourcefulness with strong sense of accountability and results-oriented drive.
Additional Information
** Work Hours:** Varies upon the needs of the department.
** Travel Requirements:** This position requires travel 5-10% of the time.
** Mental/Physical Requirements:** This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132,300.00 to 191,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
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