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Director, Global Partner Integrated Marketing Strategy
1 month ago
Location: Remote US
Area of Interest: Marketing and Communications
Compensation Range: 209100 USD - 284200 USD
Job Type: Professional
Job Id: 1425979
At Cisco, we change the World. You will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more substantial than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real-world impact. You'll collaborate with your team, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part of a team that is compassionate about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities Come prepared to be encouraged and inspired
The Director of Global Partner Marketing Strategy is responsible for a comprehensive ‘to’ and ‘through’ partner strategy in support of Cisco Networking priorities. Working in close alignment with Global Partner Marketing, Global Field Marketing, and cross-functional teams within CSM, the Director will drive strategy and accountability for global partner demand generation across priority routes to market – resellers, distributors, service providers, and managed service providers.
The Global Partner Integrated Marketing team develops demand generation strategies for Cisco Networking partners that align to global sales priorities, while leveraging the broader Cisco Partner ecosystem, maintaining relationships with channel sales leaders, and establishing new and innovative ways to drive revenue through our channel.
This individual is an excellent relationship builder and partner to Cisco Marketing and global sales leaders As a leader of leaders, this person is excellent at delegating, providing growth opportunities to team members, and ensuring each team is marching in the right direction.
What You'll Do- Collaborate across the Cisco marketing, sales, marketing analytics, marketing operations, and CSM product marketing teams to help build a comprehensive strategy for our partners.
- Develop and communicate a comprehensive global channel marketing strategy.
- Provide vision and direction for your team, define goals, design partner programs, and track and analyze metrics/results.
- Work with regional sales and marketing leaders to ensure appropriate execution of our strategy to drive results through different routes to market.
- Balance the needs of new ways to approach partner growth with supporting the continued growth of established channels.
- Manage and hold team accountable for channel campaign reporting, monitor quarterly metrics, and make necessary program adjustments to improve performance.
- Actively expand team’s impact and visibility within Cisco marketing and sales in each region.
- Provide guidance, professional development, and coaching to team members to create an industry-leading partner marketing strategy team.
- 12+ years of experience managing and working in a large partner marketing ecosystem within the technology space.
- Experience managing large global teams is required.
- Strong knowledge of all routes to market for partners - resellers, distributors, service providers, and managed service providers.
- Lead both individual contributors and first-level team managers and continuously grow in skill and responsibility.
- Excellent communicator, creative problem solver, risk-taker, innovative thinker, consensus builder (as needed), motivator, assertive leader.
- Comfortable leading and collaborating in an Agile Marketing environment.
