Head of Global Digital Marketing

2 months ago

San Francisco, United States Dolby Full time
Head of Global Digital Marketing & Social Media Communications

Date: Jul 25, 2024

Company: Dolby Laboratories, Inc.

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits, not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.

The Marketing department creates passion and relevance for the "Dolby Difference" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents – partners, creators, consumers, and developers.

We're seeking a seasoned Global Digital and Social Media Communications leader to shape Dolby’s brand identity, drive global marketing strategies, and ensure consistent, effective communication across digital and traditional channels. This role demands a dynamic, innovative leader adept at crafting and executing engaging digital and social media content strategies.

Responsibilities:

  • Brand Strategy & Governance: Develop and enforce global brand strategies and guidelines to ensure consistency across all markets and channels.
  • Integrated Marketing Communications: Create and implement plans to effectively communicate Dolby’s brand and product value worldwide.
  • Develop and implement digital marketing strategies leveraging current and emerging channels.
  • Unite regional/local digital marketing experts to address challenges and opportunities.
  • Create and enforce Dolby Global Digital/Social/Influencer Guidelines and Playbook.
  • Manage global social channels and support regional marketing.
  • Develop and execute a global CRM vision and strategy for all audience segments.
  • Collaborate with teams to build new capabilities and support CRM strategy implementation.
  • Oversee regional CRM program launches and refinements.
  • Content Strategy, Creation, and Management:
    • Oversee digital content creation and management across platforms.
    • Develop and deploy toolkits and strategies for global campaigns and product launches.
  • Campaign Management:
    • Plan and execute global integrated marketing campaigns across multiple channels.
    • Lead ongoing global digital marketing efforts.
    • Develop and execute social/digital plans for global industry events.
  • Collaboration, Team Leadership & Stakeholder Management:
    • Lead a team of brand and digital marketing professionals.
    • Manage relationships with agencies and social media partners.
    • Influence and set best practices for global and regional digital marketing.
    • Collaborate with internal teams to ensure alignment of marketing initiatives.
  • KPI Setting, Process Management, and Operations:
    • Develop and deploy universal digital and social media KPIs.
    • Monitor and analyze global brand and digital metrics.
    • Manage the budget for global brand and digital marketing initiatives.
    • Oversee global data/analytics tools.

Primary KPIs:

  • Dolby Brand Awareness & Understanding
  • Dolby Brand Engagement (Demos, Follows, Shares, Likes, Comments)
  • Consumer Marketing Visibility and Sentiment
  • SEO Ranking
  • Website Traffic
  • Email Subscriber Growth and Engagement

Qualifications:

  • Education: Bachelor’s degree in digital marketing, marketing, communications, or related field.
  • Experience: 15+ years in digital media and marketing, preferably with a digital-centric strategy at an agency or major brand. Regional marketing experience is essential. Prior experience leading a global brand and digital communications team is beneficial.
  • Skills: Deep knowledge of social media, social commerce platforms, and influencer marketing. Experience with consumer and integrated marketing, cultural and consumer insights, and collaboration with Hollywood creators and talent.
  • Characteristics: Proactive leader and doer, strategic, innovative, collaborative, and easy to work with. Strong communication skills and global sensibilities are essential. Must be fluent in English and willing to travel up to 30%.
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