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Global Solutions Marketing Manager, Retail/CPG
2 months ago
**Global Solutions Marketing Manager, Retail/CPG**
at LiveRamp San Francisco, CA, United States LiveRamp is the leading data connectivity platform. We believe connected data has the power to change the world. Our platform powers insights and experiences centered around the needs of real people, and in ways that keep the Internet open for all. LiveRampers thrive on building together with curiosity and humilityand have a good bit of fun along the way. Were always looking for smart, kind, and creative people to grow our team and impact.
**Mission:** LiveRamp makes it safe and easy for businesses to use data effectively.
*As the Global Solutions Marketing Manager, Retail/CPG, you will be part of the PMM team to help take impactful solution benefits and business value into the GTM and content strategy focused on the Retail and CPG audience, that will drive business with our commercial teams. In this role, you will focus on partnering with your peers on developing and managing scalable sales tools to optimize selling. Youll partner with Sales and Marketing and other relevant stakeholders to constantly assess the product-problem fit, ensuring that our solutions exceed our customer's expectations*
**You will:**
* Work closely with stakeholders to develop and execute go-to-market strategies and tactics (positioning, packaging and sales enablements) for new solutions and features across our portfolio that are geared at our retail/CPG audience
* Collaborate with product marketing teams to ensure market needs for retail/CPG are translated into new solution capabilities, and are effectively rolled out to the commercial teams
* Create and update sales materials that articulate LiveRamps value proposition including case studies, testimonials, competitive intelligence, sales plays, client pitch presentation decks, explainer videos, and other customer/prospect-facing collaterals
* Collaborate with various marketing functions to execute marketing strategies and tactics including blog posts, events, white papers, one-pagers and other marketing assets that target the retail/CPG audience
* Partner with Demand Generation team to execute marketing plans that drive demand, grow sales pipeline, and retain existing customers across retail and CPG
* Understand and define how LiveRamp works across the broader ecosystem specifically addressing retail and CPG industry needs
* Draw from deep expertise of the retail and CPG market to clearly articulate how a given solution uniquely addresses customer use cases
* Support tracking, measuring, and reporting against key product and marketing KPIs
**Your team will:**
The LiveRamp product marketing team has a broad range of responsibilities, but the most important are providing customer and market insight; leading product commercialization, planning, and execution; and delivering impactful narratives and solutions for our sales and marketing teams.
**About you:**
* Proven B2B/SaaS product marketing management with 3 to 5+ years of experience in building breakthrough product positioning and GTM strategies that drive marketing execution plans in fast-growth organizations
* Expertise preferred within adtech, martech, CDP, and Cloud technologies
* Deep product/industry knowledge across both adtech and retail/CPG; and ability to rapidly digest complex concepts and translate them into digestible marketing output
* Experience working with cross-functional teams including product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute
* Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value
* Some experience with Technical Sales, Sales Enablement, Technical Support or Technical Marketing
* Strong presentation and oral presentation skills - you should enjoy being in front of an audience
* Outcome oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
* Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
* Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions)
**Benefits:**
* People: Work with talented, collaborative, and friendly people who love what they do.
* Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
* Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
* Whole Health Package: Medical, dental, vision, life, disability, long term care, accident and critical illness insurance, pre-tax accounts (health, dependent and commuter), and a family forming benefit through Carrot. Plus Milk Stork, backup child and elder care, and discount on pet insurance, mental health support (via Talkspace)
* FlexPerks reimbursement program to provide flexibility and choice ($375/quarter) for fitness, emotional, financial, family, travel and entertainment, convenience and security expenses. (U.S. LiveRampers)
* Savings: Our 401K matching plan1:1 match up to 6% of salaryhelps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
* RampRemote: A comprehensive office equipment and ergonomics programwe prove you with equipment and tools to be your most productive self, no matter where you're located
* Location: work in the heart of San Francisco, CA and/or from home (remote-eligible roles)
LiveRamps mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principlesone that informs how we hire, train, and grow our global team across nine countries and four continents. to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.
**LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.**
**California residents: Please see our for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.**
*To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.*
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**Voluntary Self-Identification**
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely **voluntary**. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in LiveRamps Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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