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Manager, Partner Marketing Cobrand Partnerships

2 months ago

Santa Clarita, United States Air Canada Full time

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Do you love to travel? Are you passionate about loyalty programs? Do you want your career to take flight?

Being part of Air Canada is to become part of an iconic Canadian symbol and our loyalty program, Aeroplan, makes flying even more rewarding for millions of members worldwide.

The Manager, Partner Marketing – Cobrand Partnerships is a contract position responsible for leading the day-to-day relationship management and delivery of marketing strategy and campaigns to meet business objectives for our financial partnerships. This will include the development, and execution of complex and multi-faceted acquisition and engagement campaigns, often requiring collaboration and teamwork within the wider Promotional Marketing and loyalty teams. The Manager, Partner Marketing must manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives. There will be a constant mix of large, complex projects requiring integration within large teams as well as smaller ones that allow for autonomy and ownership. The position requires strong organizational & interpersonal skills, diligent attention to detail, as well as creative thinking and evaluation.

Responsibilities:

Responsible for the day-to-day relationship with the financial partners and their marketing teams, including managing campaign planning, status reports and processing stakeholder reviews and approvals.

Heavily involved in the annual marketing planning strategy for bank partnerships to deliver on client marketing and business objectives and KPI’s related to credit card acquisition and account management.

Develop and execute customer acquisition strategies across multiple paid, owned, earned, 1:1 and shared channels by our partner.

Ensure delivery of all communications for assigned portfolio. Responsible for managing the execution of the campaign, agency briefing, alignment of internal and external stakeholders and all related post campaign analytics requirements.

Demonstrate a strong understanding the partners business needs, including deep knowledge of the industry/environment and competitive landscape, with specific emphasis the Canadian and US cobrand market.

Proactively identify new growth opportunities and work collaboratively, internally and with our partners to optimize go-to-market plans.

Lead, from a marketing perspective, the relationship for the partner in collaboration with the Key Account Management team.

Lead internal process for campaign planning and execution to ensure lead time, resources, and channel support availability.

Leverage member, program, and market data to determine appropriate campaign offers, targeting strategy and communication mix.

Manage project budgets and administer finance processes.

Manage a team of two high-performing direct reports.

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