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Brand Marketing Manager

1 month ago

Santa Monica, United States 24 Seven Talent Full time

Our client, a major entertainment studio is looking for a Brand Marketing Manager. This is a hybrid freelance opportunity for 4 months with potential to extend.

The role:

The individual should be the go-to leader for their individual campaigns, ensuring all stakeholders are managed and the brand strategy comes through in everything we do. In this role, you'll also work side by side with Brand and Content marketing teams on specific initiatives and partnerships to ensure the brand and consumer offering is best represented and differentiated.

• Lead, develop and execute 2024 brand marketing campaigns among internal and external partners. This includes but is not limited to: running weekly task force meetings, ensuring the right content is featured, seeking content & legal approvals, and ensuring the project stays within budget.
• Must have experience campaign managing 360 productions including film, OOH, social, events and radio
• Consistently partner with brand leads throughout projects
• Provide leadership and support for the design, development, and implementation of all brand-led projects to ensure consistency of brand vision, both on- and off-channel
• Utilize research insights, performance metrics, and other data available to track and optimize campaigns
• Oversee approvals on internal/external brand marketing & advertising campaign programs (creative, media, etc.)

Requirements:

• 3-5 years relevant experience in brand campaign management with a leading consumer-facing brand or brand agency
• Passion for the entertainment industry is a major plus
• Ability to jump in and add value/problem solve
• Thrive in a fast-paced environment where decisions have to be made quickly but are rooted in data analysis and past expertise
• Excellent project & brand management skills, as well as production management experience
• Open/direct verbal, written, and listening communication skills
• Ability to work exceptionally well in a team environment and partner with multiple constituencies
• Solid understanding of the evolving media landscape
• Proficient in Google Slides, Docs, and Sheets. Knowledge of Airtable is a plus.