Product Marketing Manager
3 weeks ago
Company Overview
Driven by our vision of the affordable, reliable, net-zero carbon grid of the future, Mainspring has developed a new category of power generation — the linear generator — that delivers local, scalable, and fuel-flexible power to help accelerate the transition to the net-zero carbon grid.
The unique combination of attributes offered by Mainspring’s linear generator enables applications on both the commercial and utility sides of the meter for the $816B global electricity equipment market. We serve a wide range of Fortune 500 customers across markets and industries as well as top-tier utilities and other gridside providers.
We are looking to build relationships with people who share our values:
Pragmatic Optimism. Building a new category of world-class power generation requires the optimism of ambition and creativity, balanced with practicality to solve problems efficiently. The challenges that arise are opportunities for growth.
Excellence without Ego. We bring expertise and commitment to creating the best customer experience, from sales to deployment and service, just as we apply deep technical rigor to building and delivering world-class products. We strive for excellence and behave as leaders with the humility to acknowledge our challenges, both collectively and as individual contributors.
Proactive Collaboration. The integration and cross-disciplinary nature of Mainspring’s business requires intentionally seeking out others who bring different skills, perspectives, and priorities. Our culture of inclusion and respect extends beyond our team to interactions with our partners and customers.
Mainspring is based in Menlo Park and has partnered with top-tier investors and utilities such as Khosla Ventures, Bill Gates, NextEra, and American Electric Power. More information can be found at www.mainspringenergy.com.
Responsibilities
We are looking for a motivated and detail-oriented Product Marketing Manager to join our team at Mainspring Energy. Reporting directly to the Head of Product Marketing, you will play a key role in driving the creation of sales collateral, developing compelling messaging, and supporting our overall product growth. This position requires someone with a strong background in power generation, a passion for messaging, and a proven ability to craft persuasive and effective presentations.
Sales Collateral Creation: Independently develop high-quality sales presentations, case studies, and talking points that clearly communicate the value of our products. Your work will empower our sales team to effectively engage with prospects and customers.
Strategic Messaging: Work closely with the Head of Product Marketing to execute the direction for product messaging. Translate complex technical concepts into compelling and clear narratives that resonate with target audiences.
Product Positioning: Assist in defining and refining our product’s market positioning, ensuring it stands out against competitors and aligns with customer needs.
Market Research & Segmentation: Conduct market research to understand customer segments, competitive landscapes, and industry trends. Use this insight to inform messaging, positioning, and sales strategies.
Product Launches & Campaigns: Collaborate with product, sales, and marketing teams to plan and execute successful product launches and campaigns, including developing launch materials and coordinating internal training.
Cross-Functional Collaboration: While you will work independently on deliverables, you will also collaborate with cross-functional teams including sales, product management, marketing, policy, and finance to ensure alignment and consistency in messaging and strategy.
Continuous Improvement: Regularly review and update sales and marketing materials based on feedback, market changes, and new insights to keep them relevant and impactful.
Qualifications
5+ years of experience in product marketing, with a focus on the energy or power generation sector.
Strong writing and presentation skills, particularly in crafting persuasive, well-designed sales collateral.
Proven ability to work independently while setting and following strategic direction.
Experience in market research, competitive analysis, and customer segmentation.
Passionate about power generation, sustainability and creating compelling messaging.
Highly adaptable with a strong attention to detail.
Ability to manage multiple projects at once and meet deadlines (sometimes short deadlines).
The Bay Area salary for this role is $115k-$135k base + pre-IPO stock options + benefits. This position can be remote. The salary will be adjusted to reflect local market conditions based on employee location as well as the experience of the employee.
Does your experience not meet all of our posted requirements? Studies have shown that some people are less likely to apply to positions unless they meet every listed requirement. At Mainspring, we are committed to building a diverse, inclusive, flexible, and collaborative environment, so if you want to help us transition the world to clean and affordable electricity, and don’t meet all posted requirements for a particular role, we’d still love to hear from you. Mainspring can sometimes be flexible enough to shift responsibilities for the right person, or otherwise identify open or upcoming roles that may better fit your professional background.
In more traditional words, Mainspring Energy, Inc is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
This compensation and benefits information is based on Mainspring Energy's estimate as of the date of publication and may be modified in the future. We generally do not negotiate on salary once we have made an offer. The level of pay within the range will depend on a variety of job-related factors that may include location, relevant prior experience and/or education, or particular skills and expertise. New hires joining the company tend to be paid within the starting base pay range noted above, with opportunities to increase pay over time based on development of additional skills, competencies, and company-specific knowledge.
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