Associate Media Planner

2 months ago

Atlanta, United States New Fitzco LLC Full time
Job DescriptionJob Description

Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.

We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.

Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.

We are currently looking for an Associate Media Planner.

This position is a hybrid-role based in Atlanta. You'll be virtual Monday, Wednesday and Friday and join us in our bustling westside office on Tuesdays and Thursdays.

Primary Responsibilities...
• Learn research tools to analyze the marketplace and inform channel mix recommendations for key accounts
• Explore our target audience and what makes them unique so that we can clearly articulate how our plans will reach and engage them
• Organize partner proposals, ad specs, and tagging strategies and using them to brief effective, relevant content development and trafficking campaigns
• Issue contracts, billing, and other legal documentation
• Learn to negotiate and maintain accurate, detailed budgets
• Work alongside digital, ad ops, account, analytics and creative teams to ensure plans are well-rounded and aligned to overall business objectives
• Assist with campaign recaps, quarterly business reviews, and other client meetings to showcase performance, insights, and implications
• Stay up to date on the industry landscape as we help our clients navigate shifts around AI, AR/VR, privacy regulations and more

What you need to succeed...
• 0-1 year of internship or other relevant marketing experience
• Passion for marketing, culture, and business
• High energy, a curiosity for “what’s new” and “what could be”
• Strong organizational, time-management skills
• Strong attention to detail and comfort working with data and spreadsheets
• Ability to multi-task, problem-solve, and comfortable asking for help as working independently
• Excellent communication skills
• MS Office experience required, with emphasis on Excel


Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.

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