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Planner, Strategy

3 months ago

Atlanta, United States Zenith Full time
Job DescriptionJob DescriptionCompany Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for a high profile (or nationally loved) QSR client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy. 

  • Responsible for contributing to the development of and executing strategy for the functional area 
  • Develop media strategy and recommendations under supervisor guidance 
  • Present media plans and provide plan maintenance including objectives/strategies and updates 
  • Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions 
  • Prepare flowcharts and budgets for media plan development and maintenance 
  • Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations 
  • Review and verify media buys to ensure proper execution 
  • Meet with vendor community to analyze value and applicability of media channels for client media plan
  • Strong passion for current media and cultural trends 
Qualifications

  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 1+ years of experience in media planning/strategy 
  • Agency experience highly preferred 
  • Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI 
  • Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business 
  • Demonstrate ability to learn new propriety software and processes quickly and proficiently 
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation 
  • Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment 
  • Meet client and internal deadlines and obligations 
  • Manage projects, resources, stakeholders, and participants 
  • Be a resource to others in the resolution of complex problems/issues 


Additional Information

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