Local Media Planning Senior Associate

1 week ago

Atlanta, Georgia, United States PMX Full time
Job Overview

Company Overview:
Publicis Media Exchange (PMX) serves as the global media platform for Publicis Groupe, a leader in the media landscape. PMX excels in omnichannel activation, effectively utilizing scale, innovative marketplace strategies, and robust partnerships to deliver measurable results for marketers.

Position Summary:
The Senior Associate, Local Tactical Planning plays a pivotal role in managing local media communications for designated brands. This position requires a deep understanding of client objectives and local media dynamics to effectively support the clients' strategic goals. Collaboration with Specialists and Supervisors is essential in formulating and conveying local media strategies. Additionally, the Senior Associate will oversee and prioritize tasks for the respective Associates.

Reporting Structure:
This role reports directly to the Senior Vice President of Local Investment.

Work Environment:
This is a hybrid position, necessitating three days of in-office work each week. Specific details regarding accommodations will be discussed during the interview process.

Key Responsibilities:

  • Support the Supervisor in crafting local media planning options and recommendations.
  • Exhibit a solid grasp of local media principles, including media calculations, audience targeting, and communication objectives (reach and frequency).
  • Demonstrate proficiency in relevant systems and tools (e.g., MRI, MediaTools, Nielsen).
  • Collect and evaluate pertinent research to provide strategic, consumer-insight-driven local media recommendations.
  • Foster a collaborative relationship with Investment teams to ensure alignment of media strategies with brand objectives and client requirements.
  • Build strong partnerships with external agencies to facilitate a seamless communication process.
  • Exhibit creativity and adaptability in problem-solving scenarios.
  • Prepare position papers and points of view on significant client matters and opportunities.
  • Ensure accurate media authorizations are prepared for Supervisor approval based on approved plans and project requests.
  • Input relevant pre-buy goals into appropriate platforms for the Investment team's utilization.

Qualifications:

  • Minimum of 1 year of experience in Media Planning.
  • Familiarity with MediaTools and MediaOcean is preferred.
  • Knowledge of competitive systems (e.g., AdViews, Kantar) is advantageous.
  • Experience with syndicated research tools (e.g., MRI, Nielsen).
  • Professional demeanor with strong teamwork capabilities.
  • Curiosity and motivation to learn and grow.
  • Effective time management skills and ability to manage shifting priorities.

Company Culture:
At Publicis Groupe, we embrace our motto "Viva La Différence," celebrating diversity and inclusion as core values. We are committed to creating equitable experiences for all talent and fostering a sense of belonging within our organization.

Benefits:
Publicis Groupe offers a comprehensive benefits package designed to support the diverse needs of our employees, including medical, dental, and vision coverage, disability insurance, 401K, parental leave, family care assistance, tuition reimbursement, and flexible time off.

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