Senior Media Planner

2 months ago

Atlanta, United States New Fitzco LLC Full time
Job DescriptionJob Description

Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.

We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.

Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.

In this role, you will be responsible for the following activities:

  • Build smart plans
    • Develop cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)
    • Be able to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
    • Evaluate media proposals and provide POVs backed with rationale for why this channel or partner
  • Bring them into the world
    • Work with Platforms and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including
    • Managing publisher RFPs
    • Contributing to insertion order process and ensuring adherence to agency terms & conditions
    • Trafficking digital and traditional campaigns
    • Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
    • Monitoring client expenditures and working with various teams to resolve billing discrepancies
  • Become a go-to media expert
    • Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscape
    • Share best in class work and inspire upcoming briefs/plans
    • Train junior planners and contribute to education efforts in other departments

What you need to succeed

Grit: ask the tough questions, always know the “why”

Agility: we’re more nimble than ever, and we’re looking for another pace setter

Straight talk: we already have enough jargon

Accountability: find the delicate balance of agility, quality of output, and impact to the business

  • 3-5 years of media planning experience, agency environment preferred
  • Digital experience required, traditional experience bonus
  • Knowledge of research tools like ComScore, Simmons/MRI, MediaOcean, Kantar, Prisma etc.
  • Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
  • Ability to write clear and concise presentations in straight-forward and enlightening way
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Ability to identify and initiate the first steps in the process and see them through to the end of a project

This position is full-time hybrid role.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.

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