Media Planner

2 months ago

Atlanta, United States New Fitzco LLC Full time
Job DescriptionJob Description

Fitzco exists to discover brands' inherent goodness and overcome the obstacles in their way. This process of harnessing what matters and converting it to what moves people is what we call Unleashing Brand Energy.

We do it every day with partners like Optum (UnitedHealth Group), Waymo (Google), Southern Company, SYLVANIA, EyeCare Partners, Synovus, and others.

Founded in 1983 and independent since 2020, Fitzco can reinvent and renew from a position of stability, strength and freedom. The right candidate will fit right into our high-expectation, high-performing, creative and supportive culture.

We are currently looking for a Media Planner.

This position is a hybrid-role based in Atlanta. You'll be virtual Monday, Wednesday, and Friday. You will also join us in our bustling westside office on Tuesday and Thursdays.

In this role, you will be responsible for the following activities...

  • Build thoughtful and engaging media plans
    • Contribute to the development of cross-channel media strategies for both traditional and digital channels (video, audio, digital, social, demand-gen, etc.)
    • Work with your team to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
    • Evaluate media proposals and provide POVs
  • Bring them into the world
    • Work with Platforms and Planning teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:
      • Managing publisher RFPs
      • Contributing to insertion order process and ensuring adherence to agency terms & conditions
      • Trafficking digital and traditional campaigns
      • Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
      • Monitoring client expenditures and working with various teams to resolve billing discrepancies
    • Present to clients with confidence and ability to provide rationale behind media decisions
  • Become a go-to media expert
    • Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscape
    • Collaborate within the agency to share best in class work and inspire upcoming briefs/plans

What you need to succeed...

  • Minimum 1 year of media planning experience, agency environment preferred
  • Digital experience required, traditional experience bonus
  • Knowledge of research tools like ComScore, Simmons/MRI, MediaOcean, Kantar, Prisma etc.
  • Working knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
  • Ability to write clear and concise presentations in straight-forward and enlightening way
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Ability to identify and initiate the first steps in the process and see them through to the end of a project

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.

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