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Media Planning Specialist

2 months ago

Atlanta, Georgia, United States Zenith Full time
Job Overview

Zenith, a premier media agency renowned for its comprehensive capabilities across various channels, is seeking a Media Strategy Planner to enhance our Media Planning and Strategy operations for a prominent quick-service restaurant client. This role involves collaborating with a dedicated team to develop, implement, and oversee media strategies that drive significant business results.

Key Responsibilities
  • Contribute to the formulation and execution of strategic initiatives within the designated area.
  • Assist in crafting media strategies and recommendations under the guidance of a supervisor.
  • Present and maintain media plans, ensuring alignment with established objectives and strategies.
  • Oversee the stewardship of reports, including competitive analysis utilizing Strategy software to evaluate competitors' media schedules, interpret data, and derive insights.
  • Prepare detailed flowcharts and budgets to support media plan development and ongoing management.
  • Issue buying specifications and guidelines to media buyers, outlining delivery goals and budget parameters for negotiations.
  • Review and confirm media purchases to guarantee accurate execution.
  • Engage with the vendor community to assess the value and relevance of various media channels for the client’s media strategy.
  • Exhibit a strong enthusiasm for current media and cultural trends.
Qualifications
  • Bachelor's degree in Marketing, Advertising, or a related field is preferred.
  • A minimum of 1 year of experience in media planning or strategy is required.
  • Previous agency experience is highly desirable.
  • Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.
  • Basic understanding of cross-channel media, coupled with a strong curiosity and passion for the client’s business.
  • Ability to quickly learn new proprietary software and processes effectively.
  • Excellent written and verbal communication skills, with the capability to present to clients and maintain correspondence.
  • Detail-oriented with strong follow-through, able to manage multiple tasks and work efficiently under tight deadlines in a dynamic environment.
  • Meet both client and internal deadlines and commitments.
  • Effectively manage projects, resources, stakeholders, and participants.
  • Serve as a resource for others in resolving complex issues.
Additional Information

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