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Brand Strategy Consultant
2 months ago
We are seeking a talented and strategic Brand Strategy Consultant to join our team. The Consultant will play a pivotal role in developing and executing comprehensive brand strategies that align with client objectives, resonate with target audiences, and strengthen brand equity. The ideal candidate will have a deep understanding of branding principles, consumer behavior, market trends, and the ability to deliver impactful strategies that drive business results.
Roles and Responsibilities:
- Collaborate with clients to understand their business goals, target audience, competitive landscape, and brand positioning to develop customized brand strategies.
- Conduct market research, competitive analysis, and consumer insights to inform brand strategy development and identify market opportunities.
- Define brand positioning, messaging architecture, value propositions, and brand stories that differentiate clients' brands and resonate with target audiences.
- Develop comprehensive brand identity guidelines, including visual identity, brand voice, and tone, to ensure consistency across all brand touchpoints.
- Lead brand workshops, brainstorming sessions, and strategy presentations with clients to align on strategic direction and gain stakeholder buy-in.
- Partner with cross-functional teams including creative, marketing, and communications teams to execute brand strategies effectively across all marketing channels.
- Monitor and evaluate brand performance metrics, consumer feedback, and market trends to make data-driven recommendations for strategy refinement and optimization.
- Provide strategic consultancy and thought leadership to clients on brand management, crisis communications, and reputation management.
- Support business development efforts by participating in client pitches, proposal writing, and presenting case studies and strategic recommendations.
Compensation:
- Competitive salary commensurate with experience.
- Performance-based incentives or bonuses based on client satisfaction and project success.
- Comprehensive benefits package including health insurance, retirement plans, paid time off, professional development opportunities, and other perks.