Brand Strategy Manager

1 month ago

New York, United States Aisle Full time

Title: Brand Strategy Manager

Location: U.S., Remote - NY area preferred


What is Aisle?

Aisle is fundamentally changing how brands interact with their brick-and-mortar consumers, powering their retail sales by building a deeper relationship with their customers. We have innovated in the space and are first to market, growing exponentially with over 420+ brands and 3 million users in under 2 years.

We have gotten here with the help of our tremendously resilient, resourceful, fast-moving team. We are looking for a Mid-level full-stack engineer who has a strong sense of initiative and is eager to help shape the future of our product.


Based in NYC, Aisle is backed by Tier 1 VC firms, tech leaders, and CPG founders/operators - including Jackson Square Ventures, Restive Ventures, General Catalyst, Boulder Food Group, Calano Funds, FAANG executives, former CTO of QuadPay and more…


Role Overview: As a Brand Strategy Manager at Aisle, you will be essential in ensuring that our customers maximize the value they get from our platform. You will act as the primary point of contact for customers, guiding them through the onboarding process, offering ongoing support, and working to maintain high levels of customer satisfaction and retention. Additionally, you will be instrumental in communicating customer needs to our product/engineering team, helping shape the future development of our platform. This role will work cross-functionally with marketing, sales, product, and design teams to bridge the gap between product and revenue. This role embodies our "brand first" philosophy. We want someone who is excited about the opportunity to hit the ground running and make a big impact.


Key Responsibilities:


Client Onboarding:

  • Facilitate smooth onboarding for new customers, ensuring they understand and effectively utilize Aisle’s platform.
  • Customize onboarding experiences based on individual customer needs and marketing goals.

Campaign Strategy:

  • Strategize and develop comprehensive campaign launch plans tailored to customer needs.
  • Recommend best practices based on industry verticals and specific offers.

Ongoing Customer Engagement:

  • Maintain continuous communication with brands before, during, and after campaign launches to ensure optimal performance.
  • Serve as the day-to-day contact for approximately 100+ accounts, managing both inbound inquiries and proactive outreach.

Industry Expertise:

  • Stay informed about the CPG (Consumer Packaged Goods) space, understanding the ecosystem, terminology, and market trends.

Performance Monitoring:

  • Monitor key performance indicators (KPIs) for customers, identifying trends and opportunities for improvement.
  • Proactively address any issues or concerns to ensure customers achieve their desired outcomes.

Feedback Loop:

  • Gather and analyze customer feedback to identify areas for product improvement and enhancement.
  • Collaborate with the product development and engineering team to prioritize and implement client-driven features and updates.

Retention & Upsells:

  • Drive client retention by demonstrating the ongoing value of the platform.
  • Identify opportunities for upselling additional features or services that align with clients’ business goals.


About you:

  • A team player and relationship-builder who enjoys working in a customer-facing role.
  • You’d rather have a challenging adventure than “rest and vest.”
  • Customer-first mentality and talent for building strong relationships with clients and colleagues.
  • Hard-working and persistent, dedicating time before and after meetings to deliver outstanding results. You like that your efforts will be rewarded.
  • Well-prepared, making it a priority to know the product inside and out, you're an expert on Aisle solutions.
  • Open to coaching and training, ready to pivot as necessary to meet the team's goals.
  • Ability to work independently at times, we're in growth mode, we need people who can keep up with the pace without being constantly directed.
  • A creative thinker who enjoys coming up with new ideas, not just following the standard playbook.
  • Ability to prioritize and manage expectations within a fast-paced environment.


What We Like to See:

  • Bachelor's degree or equivalent experience.
  • At least 2 years of previous experience with customer relationship management, sales, or marketing.
  • Evidence of scrappiness and work ethic, a “whatever it takes” mentality.
  • Strong alignment with our Core Values.
  • Experience working cross-departmentally (with sales, front-line customer service, product, engineering) to serve the needs of customers.
  • Experience using CRM software.
  • Excellent written and verbal communication and presentation skills.
  • Demonstrated experience and passion for CPG and SaaS space.


Why Join Aisle:


Impact:

  • Directly influence client success and contribute to company growth.
  • Work with a cutting-edge platform that is transforming the retail marketing landscape.

Environment:

  • Join a dynamic, collaborative team that values innovation and excellence.
  • Enjoy a supportive work environment that encourages personal and professional growth.

Benefits:

  • Competitive salary and comprehensive benefits package.
  • Opportunities for career advancement and professional development.


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