Vice President, Business Development

How You’ll Make an Impact
As the Vice President of Business Development at Epsilon, you will play a crucial role in shaping our growth trajectory within Retail Media. Your strategic insights and proactive approach will drive efforts to identify and capture new business opportunities, enhancing our market reach, and contributing to revenue growth. By cultivating strong relationships with key industry stakeholders and leveraging your network, you will facilitate the expansion of our retail media business. Ambitiously uncovering new opportunities where you can offer our capabilities into new retail clients, new markets, partnerships, and channels. Your ability to lead and motivate others will be instrumental in securing new clients and driving Epsilon’s success. Your innovative mindset and understanding of market trends will position Epsilon as a forward-thinking leader in the industry, delivering top-tier solutions to meet our clients' evolving needs and achieving our business goals.

What You’ll Achieve
In your role as Vice President of Business Development at Epsilon, you will achieve significant milestones that drive our company’s growth in Retail Media. You will secure new high-value clients, boosting our revenue and increasing market share. By developing and executing a comprehensive business development strategy, you will ensure a smooth onboarding process for new clients, resulting in high satisfaction and retention rates. Your efforts will demonstrate strong leadership, guiding our team into new markets and enhancing our competitive position. Additionally, you will work across and inspire a high-performing team, fostering a culture of excellence and continuous improvement. Your achievements will align with our financial goals, positioning Epsilon as a leader in Retail Media.

About Epsilon Retail Media

Our efforts to unify the best in data, tech and services in Retail Media, Epsilon has combined the industry leading power of Epsilon Identity, Data, AI and Media offsite with leading capabilities and platforms through the acquisition of CitrusAd in 2021.  Together, this business is purposely built with a retail-first focus creating incremental revenue opportunities through a best-in-class technology platform and a service to create and develop leading Retail Media platforms and solutions for our clients. This winning combination of data, tech and services enable our retail partners to deliver on the promise of retail media to reach real shoppers, convert them to purchase and measure the impact of advertising for brands. At Epsilon Retail Media, we are changing the way retailers, advertisers and customers manage and experience e-commerce.

Characteristics we look for:

• An eager, go-getter with a roll up your sleeves “get it done” approach
• A desire to learn, grow, and develop within your role and the organization
• Genuine interest in digital retail media and the power of effective marketing
• Experience in mid to large client base discovery to close, full cycle sales
• Innovative, strategic sales leaders with a knack for research for client understanding

Your Role and Impact to Success

Purpose

The VP, Sales is positioned to attract retailers and enable faster growth for retailer acquisition. This important role is meant to acquire retailers faster across the Americas, while taking the lead role in the relationship building with Retailers during the pitching, contracting, and onboarding process. This role will require strong partnership with cross-functional internal teams as well as directly with prospective Retailer clients.

As a solutions focused strategist, this role is centered around finding the right prospect companies and key contacts, identifying unique needs and value propositions for each retailer during the outreach process, and presenting strategic solutions across Epsilon’s full suite of capabilities and connected retail media platform. The recommendations should be congruent with the best interests, vision, and goals for each Retailer. The role will require ongoing fine tuning of our message, staying up to date with our product features and competitive analysis, crafting the right story, and organization of the Retailer sales process to support growth.

Accountability

This position will report into the SVP of Business Development. Performance will be evaluated through successful building of the sales pipeline, moving retailers towards a signed contract, SaaS revenue generated through Retailer launch and growth, and growth and expansion across the Americas.

Duties and Responsibilities

• Retailer Research – Pre-Sales and Outreach
  • Drive targeted sales outreach through:
    • Retailer financial performance and key initiatives
    • Existing monetization tech
    • Key contracts to target outreach
    • Introduction opportunities through common connections to key contracts
    • Discovery and evaluation of customer needs
    • Salesforce CRM updates
    • Organization of outreach and follow up cadence
• Pitching
  • Partnership with Retailer Sales team to build and present effectively, supported by:
    • Working with the Creative / Sales Support team to create branded demos and capability decks
    • Preparation for the intro meeting by researching the retailer contacts and prepping the Retailer sales team
    • Meeting recap and organization next steps
    • Coordination with Legal for NDAs
    • Strategizing with subsequent presentations and pulling in cross-functional subject matter experts as needed
    • Ensuring follow ups are happening effectively and on-time
• Getting from “Yes” to Contract Signature and Onboarding Transition
  • Coordination with internal Legal team to ensure quick legal review and turnaround.
  • Managing and coordinating early onboarding with internal teams and tech leads.
  • Organizing a Retailer package to ensure a smooth transition to the head of Onboarding and Client Services Lead.

Strengths

With a focus on strategy and support with operational processes, this role will require:

• Working knowledge of retail, ecommerce and digital / retail media, data, and AdTech
• Proficient knowledge in publisher, programmatic and retail media ecosystem
• Results driven consultative approach to solve client needs and deliver new opportunities.
• Ability to build presentations with a clear story and value proposition
• Strong leadership and collaboration qualities – trust, loyalty, empathy, forward thinking, self-starter who’s a curious learner.
• Clear, concise and supportive communication skills to support collaboration across all levels.
• Strong organization skills – proving the ability to prioritize to ensure deadlines are met
• Ability to problem solve focused on being solution oriented

Work Experience

• 10+ years’ experience in business development, sales, account management across digital marketing, data or advertising technology.  Specific experience with retail or retail media desired
• 10+ years’ experience with cross-functional collaboration, including creative and technical
• Full working knowledge and sales understanding in the following categories; Adtech, Martech, Ecommerce, Digital, CPG, Media, Data, and Retail.

Education Requirements

• Bachelor’s Degree, in a related field preferred

Epsilon at Our CORE  

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.  For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.    

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:  

• Act with integrity. We are transparent and have the courage to do the right thing. 
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. 
• Innovate with purpose. We shape the market with big ideas that drive big outcomes. 
• Respect all voices. We embrace differences and foster a culture of connection and belonging. 
• Empower with accountability. We trust each other to own and deliver on common goals. 

Because You Matter 

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first.  Our benefits encompass a wide range of offerings, including but not limited to the following:  

• Time to Recharge: Flexible time off (FTO), 14 paid holidays 
• Time to Recover: Paid sick time  
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance  
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling  

Epsilon benefits are subject to eligibility requirements and other terms.  

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

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