Regional Marketing

Regional Marketing Communication Manager - Time Out Markets (US)

Location: US Markets, ideally based in New York

Reports to: VP Operations North America Markets

Summary:

Time Out Market is a food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences. We are seeking a Regional Marketing Communication Manager to enhance our brand presence in the US and ensure a seamless, exciting experience for our customers and partners.

We are looking for a dynamic and creative Regional Marketing Communication Manager to support our local Marketing Managers with marketing initiatives across all platforms in our US Markets. This role will be crucial in managing marketing campaigns, public relations efforts, social media strategies, coordinating entertainment and activations and ensuring brand consistency. The ideal candidate will be passionate about food and culture and has a proven track record of success in developing and implementing 360-degree campaigns, coordinating with various local stakeholders such as the US Markets’ General Managers, Marketing Managers as well as the global team. For this role we’re looking for an engaging all-rounder who will pro-actively support our busy local US-Market teams on a day-to-day basis, making their lives easier and ensuring our brand growth.

Key Responsibilities:

Brand Consistency

• Ensure all marketing, promotions, social media, and PR activities across the US Markets are in line with Time Out Market’s core brand guidelines.

• Attend all US agency meetings, harmonising all tactics and activations with the brand strategy and company goals, and collaborate to ensure everything we do delivers against our high brand standards.

• Support all marketing / brand activities for the US Markets, integrating the brand with local nuances while maintaining consistency.

• Conduct regular brand training sessions and provide resources to the US teams, ensuring a consistent understanding of brand guidelines and brand implementation.

• Drive internal brand engagement activities, ensuring that every team member is a brand ambassador.

• Monitor and enforce brand compliance across all marketing materials, ensuring accuracy and consistency.

• Collaborate with cross-functional teams, including design, content, and development, to ensure brand alignment in all projects.

• Facilitate open communication and feedback channels between local and central marketing teams to continuously improve brand initiatives.

Activity Execution

• Oversee marketing, campaigns, social media, and PR initiatives for the US Markets working with our local teams and agencies.

• Direct and refine social media strategies across US Markets, ensuring brand alignment and effective audience engagement.

• Collaborate with the creative team and local US teams to ensure that impactful campaigns and promotion materials are being developed and executed.

• Streamline communication between teams, ensuring timely execution and feedback integration and enabling best practice sharing.

• Monitor the brand's online reputation by monitoring feedback on platforms like Google Reviews, Trustpilot, and Yelp.

• Support individual Market Managers if additional support on the ground is needed (e.g. during vacation periods etc).

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Reporting, Research & Other Responsibilities

• Monitor and evaluate the performance of campaigns, using data-driven insights to create dashboards and to provide feedback to the teams on future strategies to help them deliver against their goals.

• Prepare detailed reports on campaign outcomes and market insights, presenting them to senior management and stakeholders.

• Support incident/crisis response if needed, ensuring that the brand is safeguarded.

• Stay updated on industry best practices and competitor activities to continuously improve marketing strategies to ensure we maintain a competitive edge.

• Development of annual marketing plans working with the local US teams, aligning them with overall business goals and objectives

Qualifications:

• Bachelor's degree in Marketing, PR, or a related field.

• Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies.

• Ability to work effectively across different geographies, cultures, and teams.

• Strong networking capabilities with media, agencies, and market stakeholders.

What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…

• Be commercially astute

• Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence

• Think globally

• Have excellent communication and relationship building skills

• Have a high sense of ownership, urgency and drive

• Be a team player

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

About Time Out Group plc

Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.

Time Out Media’s multiple digital and physical channels span websites, mobile, social media, video, audio and Live Events. Across these channels, Time Out distributes its high-quality content – curated and created by a global team of local expert journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 333 cities and 59 countries. The Company is giving international, national and local brands and businesses the opportunity to connect with this global reach and strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion and the portfolio currently includes eight Markets:
in addition to Lisbon, there are sites in New York, Boston, Montreal, Chicago, Dubai, Cape Town and Porto. More Time Out Market locations are in the pipeline as the global expansion continues.

Time Out is headquartered in London (United Kingdom) and listed on London's AIM stock exchange, trading under the ticker symbol 'TMO'.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.