Sr Paid Media Manager

1 month ago

Burlington, Vermont, United States Ascend Learning Full time

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

As a Senior Paid Media Manager, you will be responsible for the day-to-day performance channel management across paid digital media channels (PPC, paid social, programmatic). Working closely with our agency partners and internal teams, you will help lead the digital marketing strategy for paid media and oversee everything from campaign setups through to execution and reporting. The role requires strategic thinking and planning, strong experience in vendor management and campaign optimization for e-commerce and B2B demand generation business models.

WHERE YOU'LL WORK

This position will work a hybrid schedule from our Burlington, MA office location preferred. Remote will be considered within the United States.

HOW YOU'LL SPEND YOUR TIME

  • In partnership with Product Marketing, eCommerce and Demand Generation Managers, define paid media plans and coordinate the implementation with external media agencies.
  • Manage agency relations on a day-to-day basis ensuring smooth campaign delivery (copy, creative, assets, targeting etc...)
  • Together with SEO specialist, conduct thorough keyword research, competitor analysis, and market trends to inform strategy.
  • Collaborate with agencies to continuously optimize campaigns through A/B testing, bid management, and innovative strategies to improve performance.
  • Monitor and analyze campaign performance data, providing regular reports and insights to leadership.
  • Effectively manage and allocate budgets to improve budget efficiency, maximize ROI and achieve company objectives.
  • Implement budget tracking and forecasting to ensure efficient use of resources.
  • Keep abreast of industry trends, new technologies, and emerging platforms to recommend innovative strategies.
  • Any other tasks necessary to achieve individual and/or organizational success or as directed.

WHAT YOU'LL NEED

  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of progressively responsible paid search and paid social roles with demonstrable outcomes.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Strong understanding of marketing, testing, and reporting methodology.
  • Ability to use third-party analytic tools including Google Analytics, Search Console, Bing Webmaster Tools, and other related software/tools.
  • Knowledge of current, past, and projected trends in the digital marketing industry.
  • Superior communication skills, with the ability to build relationships and convey credibility at all levels.
  • Self-starter with a positive attitude, independent yet able to work collaboratively, and intrinsically motivated to work as a high-performing team member.
  • Exceptional problem-solving skills and high attention to detail
  • Demonstrated ability to work effectively under pressure, multitask, prioritize, and manage time.

BENEFITS

  • Flexible and generous paid time off
  • Competitive medical, dental, vision and life insurance
  • 401(k) employer matching program
  • Parental leave
  • Wellness resources
  • Charitable matching program
  • Hybrid work
  • On-site workout facilities (Leawood, Gilbert, Burlington)
  • Community outreach groups
  • Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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