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Digital Marketing Leader

2 months ago

Burlington, Vermont, United States OnLogic Full time
About the Role

We are seeking a highly skilled Senior Paid Media Specialist to join our team at OnLogic. As a key member of our digital marketing team, you will be responsible for developing and executing successful paid media campaigns that drive business growth and revenue.

Key Responsibilities
  • Develop and execute paid media strategies across multiple channels, including search, social, and display advertising.
  • Manage and optimize existing campaigns to improve performance and ROI.
  • Collaborate with cross-functional teams to understand marketing goals and objectives.
  • Analyze campaign data to evaluate performance against key metrics.
  • Provide data-driven recommendations to enhance campaign effectiveness.
  • Conduct A/B testing and implement data-driven optimizations.
  • Manage US Search Engine Marketing (SEM) activities, including Google AdWords, Bing Ads, and Social Media Advertising channels.
  • Research and implement new opportunities in markets, target groups, and keywords.
  • Collaborate with creative teams to ensure consistency between ad creatives and campaign goals.
Requirements
  • At least 4-6 years demonstrated experience with digital advertising with accompanying success stories.
  • Working knowledge of and experience with Google Ads, Google Analytics, and Google Search Console.
  • Bachelor's degree in Marketing or a related field.
  • Demonstrated success in developing and executing successful paid media campaigns.
  • Experience in A/B testing and implementing data-driven optimizations.
  • Excellent communication and collaboration skills.
  • Ability to work in the U.S. without visa sponsorship.
About OnLogic

OnLogic is a leading manufacturer of specialized computers and hardware solutions for companies around the world. We design and build computers that help our customers achieve their goals and make the impossible possible. Our team is passionate about innovation, collaboration, and customer satisfaction.

What We Offer
  • A competitive salary based on experience and qualifications.
  • A comprehensive benefits package, including health insurance, 401(k) plan, and paid time off.
  • An annual profit share bonus.
  • Paid maternity and paternity leave, and short and long-term disability.
  • Opportunity to participate in our employee stock purchase plan.
  • A personal development plan to help you grow and succeed in your career.