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Manager, Global Communications and Influencer Marketing

2 months ago

Honolulu, Hawaii, United States Estée Lauder Companies Full time

As an integral member of the Origins Global Marketing team, this role develop and managing the brand's overall Global Communications strategies and programs. The Manager will help strategize, develop and drive an always-on influencer marketing strategy to continue to build brand equity while significantly increasing brand awareness and desirability in all markets.

KEY
Responsibilities:

  • In partnership with the Executive Director, drive creation and execution of always-on Influencer Marketing Strategies to garner buzz, increase engagement and drive conversion, as aligned with business objectives and goals; manage design/finalization of Influencer Playbook.
  • Build and maintain strong relationships with beauty editors, influencers, and industry professionals to secure media placements in relevant publications and platforms
  • Develop and drive press/influencer activations, content briefs & mailer ideation for launches/campaigns
  • Manage master talent list and guiding regions on how to strengthen existing relationships, recommending up-and-coming talents, updating and optimizing global network in real-time
  • Develop and execute strategic public relations campaigns to increase brand awareness, media coverage, and positive public perception
  • Craft compelling press releases, pitches, and other written materials that effectively communicate brand messages and storylines for global product launches, brand campaigns, FSS news & more; craft PR responses for international press Q+A submissions
  • Monitor media coverage and track PR campaign effectiveness, providing regular reports to internal stakeholders
  • Create and actualize annual Global Communications calendar including launches, media relations, product storylines, strategic pitches, events and partnerships
  • Create highly engaging presentations on influencer strategies, insights & results for brand management meetings, global roundtables and conferences
  • Work cross-functionally to ideate and realize powerful 360 brand initiatives that drive aspiration, awareness and multi-channel engagement (creative, product marketing and consumer engagement), and generate high-caliber content to leverage across global social platforms
  • Partner closely with ELC's Global Corporate Communications & CE teams to integrate best practices
  • Help drive execution of large-scale immersive Global activations that create meaningful storytelling surrounding Origins and hero products.
  • Perform competitive analysis, industry research, assessment of best practices & KPIs in a consistently changing landscape.
  • Assist Executive Director with brand philanthropy efforts, as needed.

Brand Gatekeeper / Crisis Management:
Address all public concerns and social responsibility issues related to brand in a timely and proactive manner, in partnership with Executive Director and ELC Corporate Communications leads.

The anticipated base salary range for this position is $82,500 to $135,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Est e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Qualifications

QUALIFICATIONS AND
Experience:
(Academic, Professional, Relevant Job Knowledge)

  • Bachelor's Degree
  • 5-7 years relevant experience
  • Able to demonstrate experience in digital platforms, content development, PR, social media and consumer marketing; passion for digital trends
  • Well-versed in the media landscape, with significant experience in direct media pitching
  • Strong writing skills and storytelling abilities
  • Proven track record of product launch press with print and digital outlets
  • Proven PR track record, strategic mindset, creative, team player and budget management
  • Experience managing and negotiating with external partners (Agents, vendors)
  • In-depth understanding of social media platforms (specifically Tik Tok and Instagram)
  • Strong creative judgement to recognize what is on brand as well as on trend; finger on the pulse
  • Highly organized, detail-oriented self-starter with can-do attitude; thrives in fast-paced environment and has the ability to prioritize/manage multiple projects seamlessly
  • Highly collaborative, team player with the ability to interface across many cross-functional departments, senior leadership teams as well as vendors and agencies
  • Strong global experience with a deep knowledge for local needs and nuances
  • Creative problem solver able to thrive in fast paced environment
  • Big-picture thinker and experience in a dynamic, high-growth environment
  • Must possess excellent creative, verbal and written communication skills and strong attention to detail
  • Strong leadership, influence, organizational and management skills
  • Excellent written, verbal and presentation communication skills

Job:
 Marketing
Primary Location:
 Americas-US-
Job Type:
 Standard
Schedule:
 Full-time
Shift:
 1st (Day) Shift
Job Number:
 241063

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact

Estimated Salary: $20 to $28 per hour based on qualifications.