Integrated Marketing Manager
1 month ago
Responsibilities/Duties
Account Management / Client Services
- Leadership of client communications and servicing
- Management of integrated marketing plans
- Setting, maintaining and executing on client communications
- Recommending and engaging other specialists/executive participation in client meetings
- Oversight of all client materials
- Status reports for marketing, advertising and outside projects
- Integration and delegation of specialists to meet desired outcomes of clients
- Assistance with hiring, training, development and mentorship of staff
- Career and progression planning
- Support of core values and effective/productive culture and systems
- Accountability for quality
- Media plan development
- Budgeting, billing
- Materials calendar and trafficking internally, to client, to publisher
- Proof of postings
- Media pitch calendar
- Driving the strategic planning / brainstorming for story starters with specialists
- Driving the innovation and creative delivery of PR messages with new materials, channels, stakeholders
- English media advisories to short lead Asian media / English media
- Media books and any other forms of PR results reporting to show value
- Client Reporting Calendar - management of a reporting inventory / timeline as it impacts other business units for clients
- Strategic planning, ideation, and recommendation of concepts to meet desired outcomes
- Integration and effective use of specialists to prospect and forge cooperative campaigns / events
- Coordination and execution
- Tracking of promotion, evaluation, and recommendation for improvement
- Engagement with current and new stakeholders for B2B relationships
- Representation in industry / networking conferences / events as a thought leader
- 2
years account management / client service experience - 1
year PR / Marketing / Advertising experience - 1
year staff management experience - Excellent English language communication skills - verbal, written, public speaking
- Bi-cultural understanding and exposure to doing work in the Asia-Pacific region
- Ability to multitask under compressed timelines and pressure
- Ability to manage a flexible schedule with travel
- Great attention to detail
- High proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
- Willingness to travel anytime and work with flexible hours
- Reliable daily transportation
- Professional experience and/or formal education in communications, marketing, social media, influencer marketing, digital marketing, SEM or Google Analytics
- Travel market/communications/digital/social experience preferred
- Ad agency / PR agency experience (or relevant coursework / internships) a plus
- Bilingual fluency (Japanese, Korean) a plus
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