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Senior Product Marketing Manager, Wireless

2 months ago

San Francisco, California, United States Cisco Full time

Cisco Networking is an industry leader providing intelligent network solutions for organizations to securely connect users, devices, applications, and workloads everywhere. We empower organizations everywhere - from local libraries to global hotels - to focus on their mission and have technology that simply works. Cisco has been named #1 Best Company to Work For in the U.S. by Fortune in 2023

To help us accelerate this mission and connect with customers in more meaningful ways, Cisco Solutions Marketing is seeking a thoughtful and creative Product Marketing Manager to support our Cisco Wireless and network assurance portfolio.

In this role, you'll become the subject matter expert for Cisco Wireless As a part of the extended Cisco Networking Product Marketing team, you'll help shape our product marketing and go-to-market strategy, develop differentiated positioning, and work closely with product, sales, and customer teams to help bring new wireless solutions to market.

What you'll do

  • Develop deep expertise with Wi-Fi and other wireless standards, spanning a portfolio of hardware, software, and machine learning technology.
  • Collaborate across marketing, product, and sales teams to develop a comprehensive positioning and messaging strategy that puts customer outcomes first
  • Identify and lead critical and complex marketing initiatives that increase awareness, interest, and purchase intent for Cisco wireless solutions
  • Create compelling product content and technical thought leadership to engage with the largest enterprise customers in the world and a wide range of audiences, from executive to technical practitioners
  • Stay on top of the competitive landscape and equip our sales and partner teams with competitive intelligence
  • Partner closely with product and engineering teams to influence and understand the product roadmap-including the ability to present roadmaps to customer executives
  • Analyze quantitative product, pipeline, and marketing data to guide product development and go-to-market decisions across the team
  • Serve as a trusted technical and marketing advisor for Cisco Wireless, while working with the wider marketing team on go-to-market and demand generation activities
  • Take the stage and evangelize the Cisco Wireless vision at first and third-party events

Who you are

  • A passion for being the voice of the customer. You're always on the lookout for ways to better understand the customer and bring a customer-first view of the market and challenges to messaging and positioning.
  • A storyteller at heart. You're a clear communicator and can balance written and verbal content with ease.
  • You delight in learning technical complexities and love explaining new technology and trends to customers-finding novel and relatable ways to communicate solutions to customers
  • You're comfortable working cross-functionally with technical and business-focused teams and executives
  • Resourceful, proactive, and creative in finding ways to drive business growth
  • You are willing to travel as needed, up to 25%

What you bring

  • 5+ years of product marketing experience required, with 3+ years of hands-on experience in the wireless networking space preferred
  • Proven track record of developing differentiated and compelling messaging and positioning, and sales enablement and customer-facing content across written, presentation, and digital media
  • Ability to synthesize complex technical topics and market dynamics and develop novel points of view that can reinforce Cisco thought leadership.
  • Experience building competitive sales enablement and marketing content for a technical product
  • Excellent communication and presentation skills-both to internal and external audiences
  • Ability to construct, draft, copyedit, and publish high-quality written content (blogs, position papers, abstracts) for a wide array of audiences (technical, executive, practitioner, business, etc)
  • Working across written, presentation, and digital media to create compelling sales enablement and customer-facing content that requires minimal design support

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.