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Senior Product Marketing Manager

2 months ago


San Jose, California, United States Infineon Technologies Full time
About the Role

Infineon Technologies is seeking a seasoned Senior Product Marketing Manager to spearhead the technical marketing efforts for our cutting-edge AI co-processors. This pivotal role will drive the success of our innovative AI product in the market, ideal for someone passionate about edge computing, AI technologies, and eager to commercialize our new Edge AI Co-processor solutions.

Key Responsibilities
  • Develop and Execute Product Marketing Strategy: Define the go-to-market (GTM) strategy for our SONOS IMC co-processor and drive rapid execution.
  • Define Product Requirements: Based on application use cases, promote the value proposition for the product and ensure alignment with cross-functional teams.
  • Market Analysis and Positioning: Develop a comprehensive business case for the product, including market and competition analysis, and product positioning.
  • Customer and Partnership Engagements: Drive engagements and partnerships with customers and system integrators to develop EDGE AI applications using our AI Co-processor.
  • Outbound Messaging and Sales Enablement: Align broader outbound/marcom teams on product messaging, influencing campaigns and content, and develop sales collateral, including competitive analysis, messaging pillars, and reasons to believe.
  • Market Insights and Content Creation: Provide input and voice of the market back to product management and pricing teams, and contribute to marketing content, including blogs, web content, videos, presentations, and press releases.
Requirements
  • Relevant Education and Experience: A relevant vocational training (3+ years) and a particularly extensive subject-specific additional qualification, or a relevant completed study with a duration of 4 years and subject-specific additional qualification or by a relevant completed study (+4 years).
  • Product Marketing Expertise: 10+ years of experience in product marketing, with a focus on technology products, preferably in the semiconductor or AI industry.
  • Technical Knowledge: Proven track record of successfully launching and marketing complex technical products, strong understanding of AI, machine learning, and computer vision technologies, and knowledge of niche computing architectures like IMC.
  • Communication and Analytical Skills: Excellent communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical audiences, and strong analytical and strategic thinking skills, with the ability to interpret data and insights to drive marketing decisions.