Senior Product Marketing Strategist

2 weeks ago

San Francisco, California, United States Mediabistro Full time
About Mediabistro

At Mediabistro, we are dedicated to enhancing lives through innovative learning solutions. As a prominent global education platform, we serve over 67 million learners, aiming to provide adaptable and effective skill development for both organizations and individuals.

About You

You are driven and enthusiastic about achieving your objectives. You thrive in an environment that values diverse perspectives and fosters personal growth. With robust support from your colleagues, you are eager to express your creativity and take calculated risks that can propel the business forward.

About this Role:

The Senior Product Marketing Manager will spearhead go-to-market strategies for Mediabistro's offerings. The ideal candidate will possess a strong commitment to understanding our diverse audience, which includes organizations, learners, and instructors, and will excel in executing impactful marketing initiatives.

Key Responsibilities:

  • Guide and mentor a talented team of Product Marketers, fostering their professional development.
  • Collaborate closely with Product teams to shape strategic roadmaps and engage in the product development lifecycle.
  • Lead and partner with go-to-market team leaders to ensure successful product launches.
  • Create compelling messaging and communication strategies that facilitate the adoption of products and features utilized by instructors on our platform.
  • Monitor competitive landscape, identify audience trends, and engage in product development to ensure our offerings deliver significant value.
  • Champion customer advocacy by developing a profound understanding of their needs and motivations.
Qualifications:

  • 7+ years of experience in product marketing within a dynamic B2B environment, with a proven track record of managing and executing complex projects.
  • Ability to establish strategic direction and lead the execution of go-to-market plans.
  • Demonstrated success in achieving KPIs related to brand awareness, customer adoption, and loyalty.
  • Exceptional storytelling skills, with a collaborative approach to cross-functional teamwork.
  • Technical proficiency and a keen interest in emerging technologies.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Experience in marketing products to diverse user segments across various regions.
  • An entrepreneurial mindset, with a passion for learning and a commitment to our mission of enhancing lives through education.
Life at Mediabistro

We strive to reflect the vibrancy and dynamism of the communities we serve. Here are some aspects we value about working at Mediabistro:
  • We are committed to fostering an inclusive environment that embraces a wide range of backgrounds and experiences.
  • Continuous learning is at our core, supported by a top-tier Learning & Development team.
  • We aim to revolutionize learning, encouraging innovation and learning from our experiences.
  • We prioritize creating exceptional employee experiences.
Benefits Overview

Our benefits package is designed to align with our mission-driven values. Here’s a glimpse of the benefits available to full-time employees:
  • Comprehensive medical, dental, vision, life, and disability coverage.
  • Pre-tax savings plans, including employer contributions to HSA.
  • Expanded medical coverage for gender-affirming care.
  • Financial assistance for fertility, adoption, and surrogacy expenses, along with paid family bonding leave.
  • Fully paid memberships for wellness services and support.
  • Access to Mediabistro and professional development stipends.
  • Retirement plans with employer contributions.
  • Corporate charitable match for eligible nonprofits.
  • Flexible vacation policies and paid holidays.

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