Senior Product Marketing Manager

1 month ago

San Francisco, California, United States Gusto Full time

About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
We're looking for a strategic, growth-oriented Product Marketing Lead to accelerate the adoption and growth of Gusto. This will be a senior individual contributor role.
Here's what you'll do day-to-day:

  • Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
  • Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging.
  • Deliver Go-to-Market Strategy and Campaigns: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, adoption and revenue targets. Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns.
  • Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.

Here's what we're looking for:

  • 5 - 8 years in Product Marketing
  • 7+ year track record of success driving product B2B SaaS marketing strategies and go-to-market programs of significant scale (e.g., over $100M in annual revenue) and launching and scaling products or markets.
  • Experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and go-to-market plans
  • Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
  • Strategic thinking combined with a "roll up the sleeves" doer attitude

Our base salary cash compensation range for this role is $123,000 to $151,000 in Denver and most other remote locations, and $148,000 to $181,000 in San Francisco and New York City. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above. We're hiring for multiple roles at two levels which is the reason for the large range in compensation.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-

  • Senior Product Marketing Manager, IT

    1 day ago

    San Francisco, California, United States Rippling Full time

    About the RoleRippling, a leading HR, IT, and Finance platform, is seeking a highly skilled Senior Product Marketing Manager to join its Go-to-Market (GTM) team. As a key member of the marketing organization, you will be responsible for developing and executing product marketing strategies that drive growth and customer engagement.Key ResponsibilitiesBecome...

  • Senior Channel Product Marketing Manager

    2 days ago

    San Francisco, California, United States Atlassian Full time

    About the Role:We are seeking a seasoned Senior Channel Product Marketing Manager to join our team at Atlassian. As a key member of our marketing organization, you will play a pivotal role in scaling and enabling our channel through the creation of compelling enablement and marketing deliverables.Key Responsibilities:Develop and execute a comprehensive...

  • Senior Product Marketing Strategist

    6 days ago

    San Francisco, California, United States Abnormal Security Full time

    Position OverviewAbnormal Security is seeking an experienced Senior Product Marketing Strategist to lead the promotion of our Human Behavior AI platform. In this pivotal role, you will establish Abnormal as a leading entity in the AI and Cloud Email Security sector by developing impactful messaging, orchestrating product introductions, and enhancing market...

  • Lead Product Strategist

    13 hours ago

    San Francisco, California, United States The Product Folks Full time

    About The Product FolksAt The Product Folks, we are dedicated to enhancing lives through innovative solutions in the transportation sector. Our commitment lies in fostering a culture that is open, inclusive, and diverse.Role OverviewWe are in search of a Senior Product Manager who possesses outstanding creative, strategic, and analytical capabilities to...

  • Product Marketing Manager

    2 weeks ago

    San Francisco, California, United States Canary Technologies Full time

    Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is...

  • Sr Product Marketing Manager

    4 weeks ago

    South San Francisco, California, United States Twist Bioscience Full time

    The Senior Product Marketing Manager will contribute to the growth of Twist's market position in next generation sequencing (NGS) and synthetic biology product segments.This individual will be responsible for driving product and application-based messaging across Twist's business units, including core initiatives toward cancer research, drug discovery, and...

  • Senior Product Marketing Manager

    17 hours ago

    San Francisco, California, United States MongoDB Full time

    About the RoleMongoDB is seeking a highly skilled Senior Product Marketing Manager to join our Developer Experience Product Marketing team. As a key member of our team, you will be responsible for positioning MongoDB as a leader in the developer data platform market and driving our go-to-market activities targeting developers.Key ResponsibilitiesStrategic...

  • Senior Product Marketing Manager

    18 hours ago

    San Jose, California, United States Infineon Technologies Full time

    About the RoleInfineon Technologies is seeking a seasoned Senior Product Marketing Manager to spearhead the technical marketing efforts for our cutting-edge AI co-processors. This pivotal role will drive the success of our innovative AI product in the market, ideal for someone passionate about edge computing, AI technologies, and eager to commercialize our...

  • Senior Product Marketing Manager

    18 hours ago

    San Jose, California, United States Infineon Technologies Full time

    About the RoleInfineon Technologies is seeking a seasoned Senior Product Marketing Manager to spearhead the technical marketing efforts for our cutting-edge AI co-processors. This pivotal role will drive the success of our innovative AI product in the market, ideal for someone passionate about edge computing, AI technologies, and eager to commercialize our...

  • Head of Product Strategy Summit

    6 days ago

    San Francisco, California, United States Product-Led Alliance Full time

    Product Strategy Summit - Engage in a transformative experience at the Product Strategy Summit, where you will have the opportunity to learn from esteemed industry leaders and connect with fellow senior product strategists. This event fosters a collaborative atmosphere for exchanging insights and best practices.During this summit, you will:Uncover strategies...

  • Senior Product Marketing Strategist

    6 days ago

    San Francisco, California, United States Mediabistro Full time

    About MediabistroAt Mediabistro, we are dedicated to enhancing lives through innovative learning solutions. As a prominent global education platform, we serve over 67 million learners, aiming to provide adaptable and effective skill development for both organizations and individuals.About YouYou are driven and enthusiastic about achieving your objectives....

  • Senior Brand Marketing Manager

    12 hours ago

    San Francisco, California, United States 400 Athleta, Inc. Full time

    About the Position As a vital member of the Athleta Brand Marketing team, the Senior Brand Marketing Manager collaborates closely with the Director of Brand Marketing to spearhead Athleta's comprehensive seasonal marketing strategy, ensuring that significant brand and product concepts are effectively communicated across all key brand touchpoints. This role...

  • Senior Manager, Marketing Technology

    6 days ago

    San Francisco, California, United States Senioren-Residenz Bertram GmbH Full time

    Remote Work Opportunity: While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.Position Overview: Reporting to the Senior Director of Marketing Operations, the Senior Group Manager of Marketing Technology will play a crucial role in defining, managing, and executing our marketing technology...

  • Senior Product Marketing Strategist

    5 days ago

    San Francisco, California, United States Sahara Full time

    Job OverviewCompany OverviewSahara AI is a pioneering decentralized AI blockchain platform dedicated to ensuring the sovereignty and provenance of artificial intelligence. Our mission is to provide security, equity, and accessibility for all users. Supported by prominent investors in the AI and cryptocurrency sectors, Sahara AI is at the forefront of...

  • Senior Brand Marketing Manager

    14 hours ago

    San Francisco, California, United States 400 Athleta, Inc. Full time

    About the Position As a vital contributor to the Athleta Brand Marketing team, the Senior Brand Marketing Manager collaborates closely with the Director of Brand Marketing to spearhead Athleta's comprehensive seasonal marketing strategy, planning, and execution. This role is pivotal in ensuring that significant brand and product concepts are effectively...

  • Senior Brand Marketing Manager

    12 hours ago

    San Francisco, California, United States 400 Athleta, Inc. Full time

    Overview of the Position As a pivotal member of the Athleta Brand Marketing team, the Senior Brand Marketing Manager collaborates closely with the Director of Brand Marketing to spearhead the comprehensive seasonal marketing strategy, planning, and execution. This role is essential in ensuring that significant brand and product concepts are effectively...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Strava Full time

    About This RoleStrava is the leading digital community for active people with more than 125 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.At Strava, we've got...

  • Senior Product Marketing Strategist

    6 days ago

    San Francisco, California, United States Sahara Full time

    Job OverviewCompany BackgroundSahara AI is a pioneering decentralized AI blockchain platform dedicated to ensuring the sovereignty and authenticity of AI, while promoting security, fairness, and accessibility for all users. Supported by leading investors in the AI and cryptocurrency sectors, Sahara AI is at the forefront of decentralized AI innovation,...

  • Senior Director, Product Marketing Firefly

    2 days ago

    San Francisco, California, United States Adobe Full time

    About AdobeAt Adobe, we're passionate about empowering people to create and deliver exceptional digital experiences. Our mission is to give everyone the tools they need to design, develop, and deliver innovative solutions that transform the way companies interact with customers across every screen.The OpportunityWe're seeking a highly experienced Senior...

  • Senior Product Manager, ML Production

    2 hours ago

    San Francisco, California, United States Databricks Inc. Full time

    About the RoleWe are seeking a seasoned Product Manager to join our Lakehouse Monitoring team at Databricks Inc. As a Product Manager, you will play a critical role in shaping the future of data quality and AI model performance.Key ResponsibilitiesDevelop and execute the monitoring product roadmap, driving alignment with stakeholders through customer...