Manager SEO

Location:

US-AZ – Phoenix

Position Type:

Full Time

Virtual Eligible:

Yes

Job Category:

Marketing

Ref #:

6700
Description and Requirements

Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If would love to hear from you
About Us


University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.
Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.
We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.

About the Position

The Manager, Search Engine Optimization (SEO) focuses on the optimization of the University's .EDU website, including analyzing current web page designs and code, and working with the creative and development teams to implement recommended changes. The individual performs in-depth evaluation of variable factors to analyze complex issues and/or data and selects appropriate methods, techniques and evaluation criteria to obtain optimal results. The Manager, SEO works closely with teams within Marketing as well as web design and development teams, as well as key stakeholders and colleagues throughout the University to continually enhance the University's presence on the internet.

What You'll Do:

1. Collaborate with individuals throughout Marketing team on content optimization and development throughout the entire .EDU site to improve traffic and conversion metrics. Meet with stakeholders regularly to review results using Adobe, GSC, SEO tools, and other methods. Utilize creative problem-solving skills and strategic thinking as issues arise with internal or external market fluctuations. Adapt strategies and make recommendations for success with SEO team and stakeholders.

2. Manage and define SEO and organic forecasts; monitor and produce detailed reporting on search engine KPI's and their impact on defined business goals. Present results, including ROI impacts, regularly to marketing and senior leadership.

3. Use Jira software to create and manage tasks and progress with various teams and stakeholders throughout the University. Ensure projects are assigned and progress timely. Manage kanban boards and review progress with SEO team at least weekly.

4. Establish processes and procedures for the SEO team and create documentation to communicate throughout the University. Educate internal resources teams on the importance of SEO in all meetings and communications.

5. Manage vendor relationships relating to SEO-specific projects. Hold regular meetings to review goals and progress with vendors.

6. Keep pace with the changes in the SEO industry and trends to ensure compliance and efficiency with the latest SEO guidelines and algorithm updates. Communicate process or impacts with marketing and throughout the organization with reporting, emails, and presentations.

7. Manage external link building for web properties to ensure SEO benefit for the University. Work with vendors to identify targets, set goals, and report progress to senior leadership.

8. Implement strategies to increase search engine traffic to the University's website through SEO techniques such as title and meta tagging, indexing, link building, keyword ranking and overall site architecture and content optimization. Provide search result reports, identify solutions, and recommend best practices on a variety of issues to improve search ranking.

9. Monitor and analyze site performance and brand reputation, and review tracking metrics to provide solutions to increase search engine ranking.

10. Research and evaluate new traffic trends and identify new optimization opportunities. Assess search outcomes related to sites or advertising/marketing campaigns using reporting tools and software; communicate strategies and results throughout the University.

11. Perform other duties as assigned or apparent.

NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents' performance objectives as outlined by the incumbents' immediate manager.

Supervisory Responsibilities

None

MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:

• Bachelor's degree in Marketing, Psychology, Business Analytics, Project Management or related field and six (6) years of experience with organic search engine optimization, OR

• High School diploma or GED with ten (10) years of experience with organic search engine optimization

ADDITIONAL QUALIFICATIONS:

• Well- versed organic search marketer with an understanding of search engine crawling, indexing and ranking algorithms as well as SEO best practices

• Strong technical skills including basic understanding of HTML, JavaScript, XML, schema and content management systems as it relates to publishing content on the web

• Experience with Excel, PowerPoint, Miro, SQL, SAS, Adobe, GSC, PBI, Jira, or other data and metrics software

• Strong analytical, problem solving, presentation, project management, interpersonal, and creativity skills

• Strong attention to detail

• Ability to handle multiple initiatives and new campaigns simultaneously

#LI-SM1

As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range


The annual pay range for this position is $63,200 (minimum), $95,500 (midpoint), and $127,800 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Salary minimum

$63,200

Salary midpoint

$95,500

Salary maximum

$127,800

Your work is critical to helping adult learners achieve their dreams, and we're committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.

Full-time employees are eligible for:

• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
• Competitive 401(k) employer match;
• Substantial tuition discount for you and eligible dependents; and,
• A generous time off package, including paid vacation, sick time and company holidays.*

*For more details around paid time off benefits, please click here .

Hourly midpoint

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Hourly minimum

0.00

Manual Hourly Midpoint

0.00

Manual Hourly Minimum

0.00

Manual Hourly Maximum

0.00

CA Hourly Rate/Range

$X or $X – $Y
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