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Senior Marketing Manager
2 months ago
**Job Summary**
Company is seeking a highly skilled and experienced Senior Marketing Manager to lead our in-house marketing team and drive business growth through effective marketing strategies.
Key Responsibilities:
- Oversee and manage the in-house marketing team to achieve business objectives.
- Develop and implement successful digital marketing campaigns to increase brand awareness and drive website traffic.
- Lead the creation and execution of content marketing strategies to attract and engage target audiences.
- Analyze marketing reports and data to understand consumer behavior and make data-driven decisions.
- Experiment with various organic and paid acquisition channels to optimize marketing ROI.
- Develop and implement SEO strategies to improve website visibility and drive organic traffic.
- Produce high-quality content for the company website and blog to attract and convert target audiences.
- Develop and implement social media engagement strategies to increase brand awareness and drive website traffic.
- Review and approve ad content and materials for both print and digital media.
- Proofread branded content to ensure accuracy and quality.
- Collaborate with cross-functional teams to achieve business objectives.
Requirements:
- Proven track record of lead generation through marketing efforts.
- At least 5 years of experience managing an in-house marketing team.
- 5-7 years of B2B well-rounded marketing management experience.
- PPC and Google Ads expertise.
- Strong organizational and leadership skills.
- Ability to work individually and in team settings.
- Proficiency in Microsoft Office and Adobe suites.
- Strong knowledge of social media channels and market research techniques.
- Comfort with working in a fast-paced environment.
- Up-to-date knowledge of the latest marketing technology trends.
What We Offer:
- Competitive salary range: $80,000 - $100,000 per year, depending on experience.
- 401(k) matching.
- Dental insurance.
- Employee discount.
- Health insurance.
- Life insurance.
- Paid time off.
- Vision insurance.