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Senior Marketing Strategist

2 months ago

Phoenix, Arizona, United States Company Full time
Position Overview

We are seeking a dynamic and innovative Senior Marketing Strategist to lead our internal marketing division. This role is pivotal in establishing and nurturing a robust and cohesive brand presence across various digital and traditional marketing platforms.

Key Responsibilities:
  • Manage and guide the internal marketing team
  • Drive lead generation initiatives
  • Design and execute impactful digital marketing strategies, overseeing the entire process from concept to delivery
  • Continuously assess marketing analytics and traffic metrics to identify changes in consumer trends
  • Explore diverse organic and paid marketing channels, including content development, event coordination, social media engagement, and performance evaluation
  • Enhance company website content and implement effective SEO practices, including copy creation
  • Generate compelling and informative content for our website and blog to engage and convert target audiences
  • Direct the social media strategy, managing content for multiple brand accounts
  • Review and authorize advertising materials for both digital and print formats
  • Ensure high-quality branded content through thorough proofreading
  • Collaborate effectively with team members, management, and stakeholders, fostering a culture of information sharing
  • Exhibit strong leadership capabilities
Qualifications:
  • Proven track record in lead generation through marketing initiatives
  • A minimum of 5 years' experience in managing an internal marketing team
  • 5 to 7 years of comprehensive B2B marketing management experience
  • Familiarity with PPC and Google Ads
  • Exceptional organizational skills
  • Able to work independently as well as collaboratively in team environments
  • Proficient in Microsoft Office and Adobe Creative Suite
  • Strong understanding of social media platforms, including LinkedIn and Facebook
  • Knowledgeable in market research methodologies
  • Comfortable in a fast-paced work setting
  • Informed about the latest trends in marketing technology
Compensation:

Salary range: $80,000 to $100,000 annually, commensurate with experience.

Benefits:
  • 401(k) plan
  • 401(k) matching
  • Dental coverage
  • Employee discounts
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision coverage