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Brand Marketing Specialist

2 months ago

Phoenix, Arizona, United States Theironwilled Full time

Location: Phoenix, AZ (in-person/hybrid)

Salary Range: $40,000 - $60,000 annually, plus performance-based incentives.

Type: Full-Time

About Us:

At IRONWILLED, we are dedicated to nurturing personal growth and self-improvement. Our belief is that the apparel we choose plays a crucial role in this journey, serving as a medium for self-expression and motivation. We design distinctive, timeless garments that not only provide a unique aesthetic but also act as a powerful reminder of one’s identity and purpose. Drawing inspiration from both historical and contemporary streetwear and sportswear, as well as the golden age of bodybuilding culture, we strive to bridge the gap between fitness and fashion.

Our mission is to empower individuals to realize their unique potential. Whether through sports, art, business, or community service, we aim to inspire greatness and foster positive, lasting change in the world. Through our clothing, community engagement, and cultural initiatives, we motivate those committed to the relentless pursuit of mental and physical evolution.

The Role:

As a Brand Marketing Specialist, you will be pivotal in driving our promotional strategies across both digital and physical platforms. Your efforts will define the trajectory of our marketing channels, establish brand standards, and lead to innovative campaigns that engage our audience and create a lasting impression.

In this position, you will enjoy the creative freedom to manifest your ideas and experience personal and professional development within a supportive team that values your potential and creativity. Join us and evolve alongside a brand that is as dynamic and forward-thinking as you are.

Key Responsibilities:

  • Manage and enhance existing Instagram advertising campaigns while exploring and developing new digital marketing avenues.
  • Design and implement SEO strategies to boost our online visibility.
  • Oversee public relations initiatives and craft compelling narratives that resonate with our brand.
  • Conceptualize and execute marketing campaigns that reflect our brand ethos, emphasizing creativity and community.
  • Coordinate and manage in-person marketing initiatives such as pop-up events and brand collaborations.
  • Develop and maintain partnerships across various sectors, focusing on sports, fitness, and lifestyle.
  • Lead innovative initiatives such as giveaways and athlete searches to enhance organic brand visibility.
  • Monitor and evaluate marketing campaign performance, adjusting strategies as necessary.
  • Contribute insights during budget planning sessions based on previous campaign outcomes and future strategies.
  • Stay informed on industry trends and introduce fresh, innovative ideas.

Qualifications:

  • A genuine passion for and alignment with our brand ethos and style.
  • 1-3 years of marketing experience, ideally in the fitness, lifestyle, or fashion sectors.
  • A degree in Marketing, Business, PR/Communications, or a related field is preferred but not mandatory.
  • A creative and strategic thinker eager to present impactful ideas.
  • Proficient in social media marketing, particularly on Instagram.
  • Familiarity with digital marketing tools; knowledge of SEO is advantageous.
  • Experience in organizing events, collaborations, or partnerships is a plus.
  • Strong interpersonal skills with the ability to cultivate relationships with industry contacts and partners.
  • Excellent communication and organizational skills, capable of working independently and collaboratively.
  • Ability to manage time effectively, meet deadlines, and deliver results.
  • Resourceful, driven, and intellectually curious, with a willingness to learn and adapt.

What We Offer:

  • An opportunity to grow with a dynamic brand.
  • A stimulating work environment that fosters creativity.
  • Performance-based incentives.
  • Flexible work schedules and accommodating time-off policies.
  • Complimentary brand apparel.

Application Process:

To apply, please submit your resume along with a cover letter detailing your fit for the role. Include any relevant work samples or case studies that demonstrate your marketing expertise.