Director, Performance Marketing
3 weeks ago
Aircall is a place where voices are valued.
Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.
Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.
Whatever your background, wherever you're from – we want you to join the conversation. Let's talk.
About the Role
The Director of Performance Marketing is a strategic role that leads our global paid and organic digital marketing channels. We are looking for an experienced digital expert and leader to manage a talented digital marketing team at the international level. The main goal of this team is to drive demand and inbound pipeline through high ROI-driven digital strategies.
This position can be based in the Bay Area or in our NYC HQ.
What you'll do:
Drive pipeline for our inbound / outbound sales team by ensuring SLA-bound handoffs and nurturing our target list of accounts.Work with regional managers on campaigns and experiments across multiple channels to maximize conversions Own relationships with contractors and agencies and related budgets.Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forwardConstantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROISet up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets.Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites...)Work and manage the SEO Expert to optimize site traffic and conversion Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results. Report to the leadership team inbound performance, tactical and strategic planEnable full-funnel performance analysis and align investment decisions with performance targetsWhat you'll bring:Senior experience in growth, performance and/or digital marketing, preferably in the B2B SaaS space (10+ years)Experience collaborating cross-functionally with business partners and collaborators. You work well with others and can drive initiatives forwardAnalytical mindset. You'll manipulate and analyze data to drive campaign ideas and then analyze results to make improvementsEntrepreneurial mindset and ability to work in a fast-paced environment.Knowledge of marketing automation tools, platforms, and reportingAttribution and data expertise including GA4, GSC, Looker and others Experience with international digital acquisition (NA, EMEA & APAC)Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc. Strong on and off-page SEO experienceExperience managing large budgets at a global level and being accountable for ROIPlayer/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your teamGreat management skills, you will be the leader of a team Aircall is constantly moving forward. We're building new roads to complete our journey, and we're taking people with us who have the same builder mentality. Let's grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights. We're creating a place where great people trust one another and thrive together. People flourish at Aircall and now is the time to be part of the team and the journey we're on. Why join us? Key moment to join Aircall in terms of growth and opportunities Our people matter, work-life balance is important at Aircall Fast-learning environment, entrepreneurial and strong team spirit 45+ Nationalities: cosmopolite & multi-cultural mindset Competitive salary package & equity Medical, dental, and vision insurance is 100% covered 401k plan with company matching Unlimited PTO — take the time you need to come to work feeling great Wellness, commuter, and childcare reimbursements Generous parental leave policy DE&I Statement: At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey. We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We're working to create a place filled with diverse people who can enrich and learn from one another. We're committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive. We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn. Want to know more about candidate privacy? Find our Candidate Privacy Notice here.-
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