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Senior Director, Performance Marketing Strategist

2 months ago

New York, New York, United States Baked By Melissa Full time
Job Description

The Senior Director, Performance Marketing Strategist will be a key leader on the Growth team with responsibility for customer acquisition and retention efforts across all business units. They will lead a team of marketing professionals, collaborate closely with other departments, and leverage data-driven insights to optimize marketing campaigns across various channels.

Key Responsibilities:

  • Develop and implement a comprehensive performance marketing strategy focused on paid media, influencer marketing, SEO, and CRM/loyalty to drive customer acquisition, engagement, and retention.
  • Review current channel mix and optimize for growth and efficiency, while testing into new channels to diversify and scale.
  • Develop and manage the omnichannel CRM & Promotions calendar and work with cross-functional teams to refine and optimize based on customer insight, business needs, competition, and analytics.
  • Create and refine actionable audience targets and set measurable customer KPIs.
  • Develop, forecast, and execute test plans to drive incremental revenue and build CRM playbook based on learnings.
  • Establish rigorous A/B testing protocol to experiment, analyze, and deliver insights into all performance marketing initiatives.
  • Create and implement influencer marketing strategies that ladder up to KPIs across the purchase funnel.
  • Recruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.
  • Leverage data and MarTech solutions to effectively measure channel performance and optimize to deliver target investment returns.
  • Stay current with the latest trends and best practices in digital and performance marketing.
  • Present marketing performance reports to the executive team and provide actionable recommendations.

Requirements:

  • Proven track record leading paid acquisition campaigns and CRM strategies to grow e-commerce businesses.
  • Experience managing and driving results through Influencers, affiliate, and SEO efforts.
  • Excellent communication, project management, and cross-functional collaboration skills.
  • Analytical thinker who can derive actionable insights and build corresponding plans.
  • Up to speed with growth techniques and best practices across all platforms.
  • Inspiring leader with an ability to mobilize, supervise, and motivate diverse internal teams.
  • Bachelor's degree in marketing, business, or a related field.
  • 12+ years of performance marketing experience including expertise across digital and offline channels for a DTC business.