Performance Marketing

2 months ago

New York, New York, United States Kalshi Full time

What we're up to

Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. Kalshi has more than 500 markets across politics, economics, financials, weather, tech, AI, culture and more.

After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future.

Kalshi's vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. Kalshi's vision is bold. We're on a long journey in uncharted territories. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.

Role Roadmap

We are building a novel asset class while scaling up a marketplace for people to trade it (the exchange). As with all meaningful inventions, mass adoption requires value prop refining, education, and trust building. Scaling a new asset class requires both creativity (art) and hardcore discipline (science). We are building our growth team, a cross-functional team of artists and scientists to tackle the uncharted territory of scaling events trading.

As one of the first dedicated performance marketers on the team, you'll help shape and structure our paid growth strategy by refinding and iterating our value props and messaging in. We are an incredibly content-rich platform: we have over 500 markets and a market for any trending topic out there (Sam Altman leaving OpenAI, Fed cutting rates, Oscars, Biden Approbal, etc.). We are looking to build a dynamic growth machine that capitalizes on trends and viral markets on a weekly basis.

Your responsibilities will include:

  • Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
  • Run our AdWords bidding strategy (with a goal to improve our SEO)
  • Establish disciplined end-to-end tracking for our funnel based on different channels
  • Improve customer attribution and refine our understanding of customer segments
  • Test and iterate on our messaging and value props
  • Efficiently scale and manage our paid spend budget (5 to 7 figures)
  • Develop creatives and visuals in collaboration with design
  • Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.)
  • Leverage AI to develop personalized campaigns (why not)
  • Be bold, make big bets, and have fun.

Who You Are

A scientist at heart who is maniacally disciplined and obsessive about experimenting. A big plus if you're also creative and have crazy ideas. You'll thrive in this role if you deeply care about what you produce, you want ownership and freedom (we're low on process and BS politics), know how to be scrappy and finesse your way around the world, and thrive in a (ridiculously) fast-paced environment.

Some other basic requirements:

  • 3+ years of experience in performance marketing, digital marketing, or a similar role (this is not necessary)
  • Proven track record of driving growth and user acquisition for online products
  • Strong analytical skills and data fluency
  • Proficient with Facebook/Instagram, Google, Twitter, and Tiktok
  • Excellent judgment on task prioritizations
  • Growth mindset, with a high slope and eagerness to lean
  • Love of the craft: you genuinely care and put your all into your work
  • Can ship at incredible speed (very simple)
  • Bonus: have worked in the gaming industry before.

These are the primary responsibilities of the role; however, there is endless green field at Kalshi: if you're ambitious and bold, it's yours to take.

NYC Pay Transparency Disclosure:

Salary Range: $100,000 to $200,000 annually plus equity and benefits.

This salary range is based on the current available market data and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but a broad range of experience is represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to discuss further.

Our Culture

We are a group of people who work hard and get stuff done. Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big and climb the steeper mountain. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of an improved financial ecosystem and our mission of bringing more truth to the world through the power of markets.

Kalshians are, by far, Kalshi's largest asset: we pick our teammates carefully, but once we pick our teammates, we trust them deeply.

Commitment to Equal Opportunity

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we'd love to hear from you.

  • Head of Marketing Performance

    2 weeks ago

    New York, New York, United States CookUnity Full time

    About CookUnityCookUnity is a unique marketplace that connects skilled chefs directly with consumers, transforming the meal delivery landscape. We specialize in providing small-batch, high-quality meals crafted by a diverse group of talented chefs from various cities, ensuring a wide array of culinary options to suit different tastes and dietary needs.With a...

  • Head of Performance Marketing

    2 weeks ago

    New York, New York, United States The Hired Guns Full time

    The OpportunityThe Hired Guns are in search of a talented Head of Performance Marketing to spearhead a comprehensive performance marketing initiative for a pioneering global supplement brand poised to revolutionize the MVS health and wellness sector. This organization boasts a distinct value proposition that is exceptionally appealing, and they require your...

  • Performance Marketing Lead

    4 days ago

    New York, New York, United States NoGood Full time

    About NoGoodNoGood is a leading growth marketing agency that helps category-defining brands unlock rapid measurable growth. Our team of growth leads, creatives, and data scientists work together to deliver innovative marketing solutions that drive business results.Job DescriptionWe are seeking a highly skilled Growth Strategist to join our team. As a key...

  • Head of Performance Marketing

    7 days ago

    New York, New York, United States CookUnity Full time

    Job OverviewCookUnity is a pioneering marketplace that connects skilled chefs with consumers, transforming the meal delivery landscape. We specialize in providing small-batch, restaurant-quality meals to customers nationwide, crafted by a diverse group of exceptional chefs. With a roster of over 100 talented chefs from various cities, our subscription...

  • Head of Performance Marketing

    2 weeks ago

    New York, New York, United States CookUnity Full time

    Job OverviewCookUnity is a pioneering marketplace that connects skilled chefs with consumers, transforming the meal delivery landscape. We specialize in providing small-batch, restaurant-quality meals nationwide, crafted by a diverse group of exceptional chefs. With a roster of over 100 talented chefs from various cities, our subscription service offers an...

  • Head of Performance Marketing

    7 days ago

    New York, New York, United States CookUnity Full time

    Job OverviewCookUnity is an innovative platform that connects exceptional chefs with consumers, transforming the meal delivery landscape. We specialize in providing small-batch, restaurant-quality meals nationwide, crafted by a diverse array of talented chefs. With a network of over 100 remarkable chefs from various cities, our subscription service offers a...

  • Performance Marketing Specialist

    4 days ago

    New York, New York, United States Direct Agents Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Manager to join our team at Direct Agents. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.Key ResponsibilitiesCampaign Development: Develop and execute digital marketing...

  • Director, Performance Marketing

    3 weeks ago

    New York, New York, United States Aircall Full time

    Aircall is a place where voices are valued.Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.Conversation is a cornerstone of our culture. Wherever our people find themselves...

  • Director, Performance Marketing

    1 month ago

    New York, New York, United States SiriusXM Radio Full time

    Director, Performance MarketingWho We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with...

  • Performance Marketing Specialist

    4 days ago

    New York, New York, United States Within Full time

    About Us:Within is a leading Performance Branding company that partners with top brands to drive business growth through innovative marketing strategies.Our integrated operating model breaks down traditional marketing silos, allowing us to work with clients in an integrated fashion and align marketing strategies with core business objectives.Client teams at...

  • Sales and Marketing Representative

    2 weeks ago

    New York, New York, United States Radiance Marketing Full time

    Perks: Performance-based bonuses, team events, competitive salary, career advancement opportunities, and training & development. Are you seeking potential? Interested in opportunities for growth? If you've answered 'yes' to any of these, continue reading.We are in search of a DEDICATED Sales and Marketing Representative who embodies POSITIVITY and...

  • Marketing Performance Specialist

    2 weeks ago

    New York, New York, United States NBCUniversal Full time

    About Us: At NBCUniversal, we pride ourselves on creating exceptional content that resonates across various platforms, including film, television, and streaming services. Our extensive portfolio includes renowned brands such as NBC, CNBC, and Peacock, alongside world-class theme parks and consumer experiences. As a subsidiary of Comcast Corporation, we are...

  • Senior Manager, Performance Marketing

    4 weeks ago

    New York, New York, United States Ring Concierge Full time

    About Role Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Senior Manager of Performance Marketing to become an integral part of our team. In this role, the Senior Manager will be responsible for overseeing all aspects of performance marketing campaigns,...

  • Performance Marketing Insights Manager

    4 days ago

    New York, New York, United States Aveda Full time

    About AvedaAveda is a leading cruelty-free brand that has been committed to caring for the world we live in and for those we live with since our founding in 1978. We strive to set an example for leadership and responsibility in the world of beauty and beyond.Job SummaryWe are seeking a highly analytical and detail-oriented Marketing Analytics Assistant...

  • Performance Marketing Senior Associate

    7 days ago

    New York, New York, United States Publicis Sapient Full time

    Job OverviewPublicis Sapient stands at the forefront of digital transformation, empowering organizations to adapt and thrive in a digitally driven landscape. Our commitment to innovation and contemporary methodologies enables us to merge strategy, consulting, customer experience, and agile engineering, ultimately delivering substantial value to our clients....

  • Performance Marketing Senior Associate

    7 days ago

    New York, New York, United States Publicis Sapient Full time

    Job OverviewPublicis Sapient stands at the forefront of digital transformation, empowering organizations to transition into digitally adept entities, reshaping their operational frameworks and customer engagement strategies. Our commitment to innovation and contemporary methodologies enables us to merge strategy, consulting, customer experience, and agile...

  • Performance Marketing Senior Associate

    2 weeks ago

    New York, New York, United States Publicis Sapient Full time

    Job OverviewPublicis Sapient stands at the forefront of digital transformation, empowering organizations to transition into digitally adept entities, reshaping their operational methodologies and customer engagement strategies. Our emphasis on innovation and contemporary practices enables us to merge strategy, consulting, customer experience, and agile...

  • Senior Performance Marketing Strategist

    16 hours ago

    New York, New York, United States Blue Nile Full time

    Job DescriptionAbout Blue NileBlue Nile is a leading online retailer of certified diamonds, engagement rings, and fine jewelry. We strive to deliver exceptional customer experiences and provide unparalleled quality and service. As we continue to grow, we are seeking a talented Senior Performance Marketing Specialist to join our dynamic team.Key...

  • Senior Performance Marketing Strategist

    7 days ago

    New York, New York, United States Clear Full time

    As the Senior Performance Marketing Strategist at CLEAR, you will be instrumental in crafting and implementing innovative strategies aimed at enhancing customer acquisition and driving revenue growth. This role requires a proactive individual with a strong focus on strategic planning, daily operations management, and data-informed decision-making.Key...

  • Senior Performance Marketing Strategist

    2 weeks ago

    New York, New York, United States Clear Full time

    As the Senior Performance Marketing Strategist at CLEAR, you will be instrumental in crafting and implementing innovative strategies aimed at enhancing customer acquisition and driving revenue growth. This role requires a proactive individual with expertise in strategic planning, daily operations management, and data-informed decision-making.Key...