Marketing Analytics Lead

2 months ago

New York, New York, United States TikTok Full time
TikTok is the leading destination for short-form mobile video.
At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join UsCreation is the core of TikTok's purpose.
Our platform is built to help imaginations thrive.
This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never.
Courage? Always.
At TikTok, we create together and grow together.
That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Marketing Strategy, Insights, and Analytics team plays a vital role in empowering the Marketing organization to make data-driven decisions.

By building strategy grounded in actionable insights and analysis, this team helps marketers and cross-functional partners understand their target audiences, evaluate creative, campaign and media strategies and measure their impact.

We also build new data and insight capabilities to understand consumer perception and behaviors.

We are looking for a Global Lead - Marketing Analytics within the Marketing function to quantify the impact of marketing investments and improve business outcomes.

The role will lead a team of measurement and analytics professionals located in different parts of the world and will report into the Global Head of Strategy and Analytics.


The core responsibilities of the role are:

  • Develop a comprehensive measurement and marketing analytics capability roadmap.
Ensure the roadmap addresses key questions that drive improvement in marketing outcomes.

  • Measure short and long term impact of marketing across geographies.
Demonstrate the connection between upper and lower funnel outcomes.

  • Ensure upper and lower funnel marketing investments are measured with the right tools and reported to the stakeholders and leadership.
  • Build and execute measurement driven learning agendas to help optimize and improve marketing and business outcomes.
Demonstrate consistent improvement in outcomes driven by a test and learn mindset.

  • Design frameworks and processes to embed data and measurement as part of the marketing investment process, from creative development to media planning to execution.
Create virtuous cycles that are self-sustaining and enable data driven decision making.

  • Synthesize and conduct meta analysis of fullfunnel learnings with the right level of detail for sharing at different levels within the organization.
Drive action from learnings with stakeholders and teams with ownership of the shift in outcomes.

  • Find scalable ways to socialize data, impact and learnings internally using tools such as small and large group meetings, white papers, dashboards etc.
  • Integrate learnings from other functions within Marketing Strategy and Analytics such as Insights and Data Science to inform the broader marketing strategy.
Work closely with regional and COE leaders to inform their strategy based on measurement learnings.

  • Build partnerships with other measurement and analytics teams within TikTok for sharing learnings, impact and best practices.

Work closely with other teams that make media investments to acquire, retain and engage users to share learnings and best practices as well as opportunities to partner on initiatives.


  • Develop relationships with bestinclass measurement companies and map right capabilities and partners to insights needs.
Be able to leverage DIY tools to conduct and analyze data for quick turn projects.

  • Innovate using the latest data collection, measurement and analytical methods to help TikTok gain a competitive edge in the marketplace.
  • Manage a global team of measurement analysts.
Coach, develop and nurture talent.
Attract world class talent to the team when hiring opportunities arise.
QualificationsMinimum

Qualifications:

  • Bachelors degree in relevant field (e.
g.
, Statistics, Business, Economics, Math) or equivalent workplace experience.

  • A track record of 5
years implementing and managing measurement for complex global organizations and managing teams.

  • Experience managing and developing measurement suppliers around the world and conducting measurement at a global scale.
  • Proficiency in full funnel measurement methods such as experimentation, attribution and econometric modeling.
Ability to use measurement tools in an integrated fashion to validate and calibrate.

  • Exceptional writing and oral communication skills to influence stakeholders and leaders across the organization.

Ability to process large amounts of data and present it in a simple and easy to understand format that is actionable.


  • Experience managing global teams spread out across locations and regions.
Ability to work across time zones, cultures and styles.
Preferred Qualifications - Graduate degree in Business, Statistics, Economics, Math or related fields.

  • Hands on expertise in building econometric models, designing complex randomized control trials and quasi experiments such as difference in difference, propensity scoring, geo experiments, matched market testing with brand metrics as one of the outcomes.
  • Interest in working in a fast paced environment with global talent.
Ability to travel to offices around the world for meetings and research initiatives.

  • Intellectual curiosity for the cutting edge developments in the world of brand and DR measurement needed for this role
  • Exceptional budget requisition and management, in addition to experience in reviewing measurement contracts
  • Experience with SQL, R, Python and other software systems.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at https:
//shorturl.
at/cdpT2RegularExperienced.

Estimated Salary:
$20 to $28 per hour based on qualifications.

  • Analytics Leadership Position

    15 hours ago

    New York, New York, United States Market Fusion Analytics Full time

    **About Market Fusion Analytics**We are a leading consultancy specializing in providing strategic growth solutions to Fortune 100 companies. Our expertise lies in optimizing return on marketing investment and enhancing long-term corporate portfolio health.**Role Overview**This is a full-time hybrid position for a Data Analytics Manager at Market Fusion...

  • Data Analytics Manager

    19 hours ago

    New York, New York, United States Market Fusion Analytics Full time

    **About Market Fusion Analytics**We are a leading consultancy specializing in providing profitable and sustainable growth strategies to our clients. Our focus is on improving return on marketing investment and long-term corporate portfolio health.**Role Overview**This is a full-time hybrid role for a Manager/Director of Analytics at Market Fusion Analytics....

  • Senior Manager

    22 hours ago

    New York, New York, United States Tiger Analytics Full time

    About Tiger Analytics:Tiger Analytics is a leading advanced analytics consulting firm, serving as a trusted partner for multiple Fortune 100 companies. Specializing in Data Science, Machine Learning, and AI, our team delivers valuable insights that drive business success. Recognized by industry analysts including Forrester and Gartner, we are known for our...

  • Supply Chain Analytics Manager

    15 hours ago

    New York, New York, United States Tiger Analytics Full time

    About the RoleTiger Analytics is a leading advanced analytics consulting firm, trusted by Fortune 100 companies to generate business value from data. Our team of experts brings deep expertise in Data Science, Machine Learning, and AI, recognized by market research firms such as Forrester and Gartner.We are seeking a highly skilled Supply Chain Analytics...

  • Manager, Marketing Analytics

    2 months ago

    New York, New York, United States Hulu Full time

    Job Posting Title:Manager, Marketing AnalyticsReq ID:Job Description:The Marketing Analytics team is seeking a Manager to lead the media & measurement insights function for Hulu.This role will play a critical part in partnering with business teams to measure, understand, and provide insights for Hulu's marketing efforts across performance, brand, originals,...

  • Principal Analyst, Marketing Analytics

    6 days ago

    New York, New York, United States The Hired Guns Full time

    The Hired Guns are on the lookout for a data-driven Lead Customer Insights Analyst who excels in personalization and SQL to become a vital member of a testing-oriented analytics team at a leading e-commerce firm experiencing remarkable digital expansion.The ContextUnderstanding the organization and the need for your expertiseIn today's landscape: Retail...

  • Lead Customer Analytics Strategist

    6 days ago

    New York, New York, United States The Hired Guns Full time

    Position OverviewThe Hired Guns are on the lookout for a data-driven Senior Analyst specializing in Customer Analytics, with a strong focus on personalization and SQL expertise. This role is situated within a testing-oriented analytics team at a leading e-commerce firm experiencing remarkable digital expansion.Role InsightsThis prominent e-commerce...

  • Lead Customer Analytics Strategist

    6 days ago

    New York, New York, United States The Hired Guns Full time

    Position OverviewThe Hired Guns are in search of a data-driven Senior Analyst specializing in Customer Analytics, with a strong focus on personalization and SQL expertise, to become a key member of a dynamic analytics team at a leading e-commerce organization experiencing remarkable digital expansion.Role InsightsThis prominent e-commerce entity is heavily...

  • Audience Insights and Analytics Lead

    2 days ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we are firm believers in the power of collaboration. We connect diverse industry communities through impactful events, innovative online networking platforms, and highly productive meeting initiatives.With years of experience, we are positioned at the forefront of various sectors, dedicated to leveraging our influence to...

  • Senior Vice President, Marketing Analytics and Insights

    6 days ago

    New York, New York, United States The Ladders Full time

    About The Ladders The Ladders is a prominent career advancement platform dedicated to connecting professionals with high-quality job opportunities. Our mission is to empower individuals to achieve their career aspirations through innovative solutions and exceptional service. We pride ourselves on our commitment to excellence, creativity, and integrity,...

  • Marketing Analytics Assistant Manager

    6 days ago

    New York, New York, United States The Estee Lauder Companies Inc. Full time

    Marketing Analytics Assistant ManagerCompany OverviewThe Estee Lauder Companies Inc. is a leader in the beauty industry, committed to sustainability and ethical practices. Our mission emphasizes care for the environment and the communities we serve.Position OverviewJoin our dynamic marketing team in a pivotal role focused on performance analytics. This...

  • Strategic Marketing Lead

    6 days ago

    New York, New York, United States Luminary Group Full time

    Become a part of Luminary Group as a Strategic Marketing LeadLuminary Group serves as a key collaborator for a prominent organization that specializes in Real World Evidence solutions tailored for the healthcare sector. We are in search of an experienced Strategic Marketing Lead to enhance our vibrant team.In this role, you will play a pivotal part in...

  • Audience Insights and Analytics Lead

    3 days ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we are passionate about fostering connections that lead to remarkable outcomes. We specialize in linking global industry communities through exceptional events, online networking solutions, and highly productive meeting initiatives.With decades of expertise, we position ourselves at the core of various industries, dedicated...

  • Audience Insights and Analytics Lead

    19 hours ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we are dedicated to fostering connections that lead to impactful outcomes. We specialize in bringing together global industry communities through remarkable events, innovative online networking platforms, and highly productive meeting programs.With decades of experience, we position ourselves at the core of various...

  • Audience Insights and Analytics Lead

    6 days ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we believe in the power of community. Our mission is to connect diverse industry sectors through impactful events, innovative online networking platforms, and highly productive meeting programs.With years of experience, we are positioned at the forefront of various industries, dedicated to leveraging our influence to foster...

  • Audience Insights and Analytics Lead

    6 days ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we understand the power of connection. Our mission is to unite global industry communities through impactful events, innovative online networking platforms, and highly productive meeting programs.With years of expertise, we are positioned at the forefront of various industries, dedicated to leveraging our influence to...

  • Audience Insights and Analytics Lead

    17 hours ago

    New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we believe in the power of connection. Our mission is to unite global industry communities through impactful events, innovative online networking platforms, and highly productive meeting programs.With decades of expertise, we are positioned at the forefront of various industries, dedicated to leveraging our influence to...

  • Lead Marketing Analyst

    6 days ago

    New York, New York, United States Alchemy Worx Full time

    Job OverviewAlchemy Worx is a premier agency focused on audience management and retention, excelling in email marketing, SMS outreach, and paid social strategies. Our mission is to provide businesses with sophisticated marketing solutions that leverage proven methodologies to enhance customer retention rates. The Senior Marketing Strategist plays a pivotal...

  • Regional Marketing Lead

    16 hours ago

    New York, New York, United States Fourth Ltd. Full time

    Job OverviewNote: Candidates must have experience in a standalone capacity within a SaaS organization.Fourth Ltd. is seeking a Regional Marketing Lead, a specialist in Demand Generation with a background in B2B SaaS marketing to join our expanding marketing team. This role will be based in our regional office.The Regional Marketing Lead will report directly...

  • Regional Marketing Lead

    15 hours ago

    New York, New York, United States Fourth Ltd. Full time

    Job OverviewNote: Candidates must have a proven track record in a dedicated role within a SaaS environment.Fourth Ltd. is in search of a Regional Marketing Lead, specializing in Demand Generation with substantial B2B SaaS experience to enhance our marketing division. This role will be based in our regional office.The Regional Marketing Lead will report...