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Lead Customer Analytics Strategist
2 months ago
Position Overview
The Hired Guns are in search of a data-driven Senior Analyst specializing in Customer Analytics, with a strong focus on personalization and SQL expertise, to become a key member of a dynamic analytics team at a leading e-commerce organization experiencing remarkable digital expansion.
Role Insights
This prominent e-commerce entity is heavily investing in its customer data and personalization initiatives. In this capacity, you will assess various aspects, including marketing performance and attribution, while linking personalization strategies to customer loyalty.
This role is particularly appealing for a Senior Marketing Analyst with a passion for testing and measurement, who thrives on deriving actionable insights from data and making a tangible impact on digital commerce.
Key Responsibilities
As the Senior Analyst in Customer Analytics, your responsibilities will include:
- Driving testing initiatives, providing recommendations, and fostering innovative ideas for this renowned online retailer.
- Utilizing data to inform strategic decision-making, particularly in interpreting and applying new tools and datasets for optimization.
- Supporting the marketing division with comprehensive reporting and analysis across various campaign types, including search, affiliate, email, display, social media, online video, and audio.
- Collaborating with the marketing systems team and external partners to ensure accurate data integration into multi-touch attribution frameworks.
Candidate Profile
The ideal candidate will possess:
- A minimum of 3 to 4 years of experience leveraging data to generate business insights and recommendations.
- Proven experience in analyzing the effectiveness of digital marketing campaigns.
- A creative, strategic, and technical mindset, with a strong aptitude for A/B testing and personalization.
Technical Proficiency
Proficiency in SQL is essential, including experience in crafting complex SQL queries and utilizing Tableau for data visualization. Familiarity with analytics tools such as SAS, R, Python, Adobe Analytics, and Google Analytics is advantageous.
Additionally, knowledge of marketing platforms like Google Adwords, Facebook, DCM, DV360, and Linkshare is beneficial. A background in data science or statistics is a significant plus, and candidates with a Master's degree in Analytics, Statistics, Applied Mathematics, or related fields, along with relevant internship experience, will also be considered.
Why This Opportunity?
This position presents a unique chance to influence a major e-commerce player that is consistently making headlines. By extracting valuable insights from your analyses, you will witness the direct impact of your contributions as revenue increases, experiencing the satisfaction of driving substantial growth within a transformative retail environment.
