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Lead Customer Analytics Strategist
2 months ago
Position Overview
The Hired Guns are on the lookout for a data-driven Senior Analyst specializing in Customer Analytics, with a strong focus on personalization and SQL expertise. This role is situated within a testing-oriented analytics team at a leading e-commerce firm experiencing remarkable digital expansion.
Role Insights
This prominent e-commerce organization is heavily investing in its customer data and personalization initiatives. In this capacity, you will assess various aspects, including marketing effectiveness and attribution, while linking personalization strategies to customer loyalty.
This is an exciting opportunity for a Senior Marketing Analyst who excels in testing and measurement, and thrives on deriving actionable insights from data, thereby making a significant impact on digital commerce.
Key Responsibilities
As the Senior Analyst in Customer Analytics, your role will encompass:
- Driving testing, recommendations, and innovative ideas for this renowned online retailer.
- Utilizing data to inform strategic decision-making, particularly in interpreting and applying new tools and datasets for optimization.
- Supporting the marketing team with comprehensive reporting and analysis across various campaign types, including search, affiliate, email, display, social media, online video, and audio.
- Collaborating with the marketing systems team and external partners to ensure accurate data flow into multi-touch attribution systems.
Candidate Profile
The ideal candidate will possess:
- A minimum of 3 to 4 years of experience in leveraging data to generate business insights and recommendations.
- Proven experience in analyzing the performance of digital marketing campaigns.
- A creative, strategic, and technical mindset, with a strong aptitude for A/B testing and personalization.
Technical Proficiency
Proficiency in SQL is essential, including experience in crafting complex SQL queries and utilizing Tableau for data visualization. Familiarity with analytics tools such as SAS, R, Python, Adobe Analytics, and Google Analytics is advantageous.
Additionally, knowledge of marketing tools like Google Adwords, Facebook, DCM, DV360, and Linkshare is beneficial. A background in data science or statistics is a significant plus. Candidates with a Master's degree in Analytics, Statistics, Applied Mathematics, or related fields, along with relevant internship experience, will also be considered.
Why This Opportunity?
This position offers a unique chance to influence the trajectory of a major e-commerce player that is frequently in the spotlight. By extracting valuable insights from your testing efforts, you will witness the direct impact of your contributions as revenue grows, experiencing the satisfaction of driving substantial growth within a transformative retailer.
