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Director of Sales

3 months ago

Falls Church, Virginia, United States Hilton Garden Inn Falls Church Full time
About the Property

The Hilton Garden Inn Falls Church is nestled in the heart of Falls Church, the "Little City," a unique and historic city. Besides featuring quick access to renowned museums and art galleries in nearby Washington, D.C., almost every neighbourhood is a treasure of its own, with a variety of restaurants and shops that reflect the city's great ethnic and cultural diversity. We're within walking distance of the Cherry Hill Farmhouse and The State Theatre. The West Falls Church metro station is a mile away, the Shops at Tysons Galleria are nearby, and it's a short walk to the Washington & Old Dominion Trail, where you can ride, walk, skate, or run the paved 45-mile trail from Shirlington to Purcellville, Virginia. The hotel offers a distinctive food and beverage option in the Garden Grill and Bar enjoyed by guests and locals alike. The meeting and event space creates an atmosphere enjoyed by many, capable of creating a productive yet comfortable environment for business purposes and events that are memorable for families, organizations, or professional gatherings.

As the Director of Sales, you will be at the forefront of our strategy to dominate the local marketplace. You will craft and execute innovative sales and marketing plans, harnessing your creativity and expertise to identify growth opportunities and maximize revenue streams. Your strategic insights will ensure that we maintain a competitive edge and achieve ambitious sales targets.

You are responsible for working closely with the Senior Management Team to drive business needs and expand existing business through promotional efforts and sales channels.

Manage hotel sales and marketing plans to ensure they accurately interpret and support the objectives of the business and use these plans to focus the sales efforts for all market segments
Work closely with the Senior Management Team to identify and drive focused activities on elements of the business that require additional support
Prepare company contracts for the hotel in accordance with current business and pricing conditions
Monitor offers, options and discounts for repeat bookings for groups, congresses and seminars
Direct and manage the forecasting process in conjunction with the Revenue Department to insure accurate, timely and complete information. Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Lead Management System, and Booking Reports
Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complexed hotels' annual Budgets. Execute initiatives as outlined; swiftly implement strategies/tactics to offset changes in markets, economy or driven by the competitive set. Organize and/or attend scheduled group and related meetings
Contribute to the development of company sales and marketing initiatives by recommending, implementing and monitoring appropriate local activity
Organize comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential Guests
Produce accurate and timely reports that meet the needs of the hotel and the management company
Prepare and present, on a monthly basis, the contribution, focus and activity of the proactive sales team to the hotel owners and senior management team
Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs
Contribute to relevant management meetings to develop and implement sales and marketing initiatives
What are we looking for?

A Director of Sales is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

Positive attitude and good communication skills
Commitment to delivering a high level of customer service
Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations
Strong analytical skills so to understand key business indicators and competitive trends and develop approaches to these challenges
Excellent selling capabilities and the ability and desire to coach selling techniques to Team Members
Excellent organizational and planning skills
Excellent grooming standards
Flexibility to respond to a range of different work situations
Ability to work well under time pressure and/or demanding travel schedules
Demonstrated previous experience in a Sales role with the proven ability to close a sale
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: Knowledge of the local market
Knowledge of hospitality industry
A passion for sales and target-based performance
Relevant degree, in sales, business development or other relevant business field, from an academic institution
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities Source: Hospitality Online