Programmatic Media Senior Associate

1 month ago

Austin, Texas, United States PMG Full time

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.


The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market. The Programmatic team collaborates daily with PMG's media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients' digital performance. We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, grow your skillset, and work with some of the biggest and smartest brands is limitless at PMG.

Responsibilities

  • Act as primary owner of digital program initiatives (inclusive of video, display, digital OOH), direct publisher partnerships and programmatic activation
  • Contribute to the media planning and strategy process, acting as primary owner of the RFP deliverables and vendor communication (inclusive of negotiation and plan revisions)
  • Coordinate with media operations, account services teams, analytics, and creative/product development for holistic planning and communication
  • Spearhead vendor communication, working with Leads to define and document the overall scope of client projects
  • Present proposals, noting cost, delivering schedules, recommendations & reporting throughout and after the campaign's flight
  • Responsible for flawless campaign execution and delivery to KPIs, aligning with PMG best practices and leading by example
  • Accountable for campaign trafficking requests and collection of all campaign needs prior to launch (asset spec hand-off, audience requests, etc)
  • Own budgeting needs related to day to day account management such as monthly forecasting of goals, ad serving forecasts, and QA
  • Oversees and contributes to the development of detailed and summarized reports internally and for clients that clearly explain the why / ""so what"
  • Serve as a mentor to coordinator/associate level team members on the team, guiding weekly optimizations and pacing decisions as needed
  • Gain expertise in PMG's proprietary technology platform Alli to create fit-for-purpose alerts, data analysis, and/or reporting'- Increased communication to clients and internal stakeholders; advancement of cross-functional communications

Skills & Experience

  • 3+ years of related work experience
  • Bachelor's Degree or equivalent work experience
  • Intermediate to advanced understanding of the digital and programmatic landscape with hands-on experience executing campaigns in DSPs (The Trade Desk, Amazon) and Adservers (e.g. Doubleclick)
  • Ability to triangulate different metrics as needed to guide complex pacing decisions
  • Experience interacting with and presenting campaign performance recaps to key stakeholders and clients
  • Strong analytical and technical skills with ability to develop data-based insights
  • Strong verbal and written communication skills
  • High degree of proficiency in Microsoft Excel
  • Self-motivated and likes to learn new tools and technology
  • Highly organized and detail-oriented

About PMG:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for HumansTM. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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