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Digital Media Manager

2 months ago

Austin, Texas, United States Kendra Scott Full time

About Kendra Scott

We are a fashion-lifestyle brand that embodies big dreams, colorful confidence, and inspired design. Our company is built on the values of Family, Fashion, and Philanthropy, and we believe that our employees and customers are the heart and soul of our brand.

Position Overview

Kendra Scott is seeking a highly skilled Digital Media Manager to lead our paid media efforts, including search engine marketing, paid social media, display advertising, affiliates, and digital video/CTV. The ideal candidate will have a proven track record of developing and executing strategies across all channels to support customer acquisition and retention.

Key Responsibilities:

  • Manage all paid advertising channels in partnership with our agency
  • Conduct in-depth analysis of channel performance and develop recommendations to drive incremental sales
  • Establish benchmarks and set goals for channel performance, including spend, sales, and ROI/ROAS
  • Track performance against goals and report to senior leadership
  • Develop and manage digital marketing budgets that support business growth, with a focus on direct-to-consumer (ecommerce and retail)
  • Identify and launch new paid marketing channels to drive sales growth and innovation in media
  • Manage tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, and requesting creative assets
  • Partner with internal teams on segmentation strategy across media channels to deliver targeted messages to the right audience
  • Manage the expansion of media attribution
  • Collaborate with ecommerce teams on landing page optimization and SEO/SEM improvements

Requirements:

  • Bachelor's degree or equivalent work experience
  • 5+ years of experience in digital marketing for a high-growth company or digital agency
  • Retail experience (at brand or agency) preferred
  • Proven ability to break down larger initiatives into achievable tasks to achieve departmental and company objectives
  • Strong analytical skills and a data-driven approach
  • Detail-oriented and organized
  • Ability to multi-task, meet deadlines, and work in a fast-paced environment
  • Experience managing search marketing preferred
  • 1+ years of experience managing a marketing budget
  • High proficiency in Microsoft Excel
  • A growth mindset and a track record of leveraging past learnings and encouraging new ideas
  • Strong communication skills and ability to build cross-functional partnerships
  • Commitment to employee growth and development