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Senior Account Manager

2 months ago

Austin, Texas, United States Optimal (formerly Effective Spend) Full time

About The Role

Optimal is hiring a Senior Account Manager to join our digital media team. This individual will be responsible for the development and execution of marketing strategies that meet the needs and expectations of key accounts, with a focus on maintaining client satisfaction.

Who Are We?

Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We strive to make a difference for our clients, the individuals we reach, and the world around us.

Our team of mission-driven doers is leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with the products and services they need to live healthier, happier lives.

Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our staff with opportunities for professional development, leadership, and, of course, chances to have fun. From our staff-led DEI Taskforce that works to advance equity initiatives within the company to our Optimal Academy that builds training programs for staff, every team member has the opportunity to shape our growing company.

We're always looking for exceptional people to join our team. If this sounds like you, please apply

Essential Functions, Duties, & Responsibilities:

  • Maintenance of Client Satisfaction
    • Ensure that client goals are clearly understood by the account team and that the account team is well-equipped to achieve goals
    • Manage and oversee achievement of all qualitative goals such as creative optimization, audience strategy, and new launches
    • Maintain and track clear objectives for each team and initiative, ensuring that success is quantifiable and measurable
    • Reinforce objectives and issue clear directives amidst competing priorities and client requests
    • Ensure optimal exceeds expectations for key account contacts
  • Organization and Project Management
    • Centralize goals, projects, individual to-do's, and upcoming deliverables through a project management tool on a monthly or quarterly basis
    • Take ownership of ensuring the project management tool is accurate and that all projects are being completed on time
    • Serve as a subject matter expert with enough familiarity of the account and ongoing tasks to provide ongoing support to account teams and ensure that all relevant parties are engaged for any given project
  • Secondary Client Communication
    • Oversee client communications between client contacts and primary account POC's, stepping in where needed to facilitate seamless communication
    • Attend all client meetings OR organizing the information transfer and getting updates from meetings that are not attended
    • Maintain strong cross-team communication, connecting departments or team members where necessary to facilitate client goals
  • Presentation Deck Ownership
    • Ensure clear expectations for each client meeting and work with relevant parties to ensure material is accurate and prepared in a timely manner
    • Work closely with team members in preparation of client decks to minimize irrelevant and unnecessary work
    • Prepare and distribute client meeting agendas or executive summaries
    • Review all client presentations to ensure material follows a logical progression and is clear, concise and digestible to clients while maintaining the detail necessary
  • Finance and Administrative Support
    • Support the additional approval activities that clients require for us to do business with them
    • Support the accounting business activities for clients' business units
    • Maintain budgeting documents
    • Oversee quarterly authorizations for updated media budgets
    • Assist with accounts receivable and accounts payable to ensure that we are billing accurately for all media spend and that invoices are being collected on time
  • Creative
    • Assist in the delivery of creative analysis to end client and creative agency
    • Join key meetings with account teams and creative agencies as needed to discuss creative and creative performance
    • Organize and project-manage creative analysis meetings with the client to ensure that meetings are productive with actionable takeaways

Minimum Qualifications & Skill Requirements:

  • 4+ years of full-time, professional PPC experience, including 2+ years of hands-on campaign buildout & optimization
  • Consistent track record of driving quantifiable results while handling high campaign volume, large budgets, and complex strategies across multiple Paid Search and Paid Social channels
  • Superior ability to analyze data in Google Analytics, Google Ads, Meta Ads or other analytics platforms
  • Experience with Display or Programmatic advertising is also a plus
  • Proficient in Excel and PowerPoint
  • Best-in-class communication skills, both written and verbal
  • 4-year Bachelor's degree in business, marketing, advertising, statistics, analytics, or a related field is a plus
  • Excellent written and verbal communication skills

Optimal is proud to offer the following:

  • The base salary ranges from $100,000 to $130,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
  • Open Leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Student Loan Repayment Program
  • Professional development opportunities
  • Rewards and recognition programs
  • Mobile phone & internet reimbursement and much more

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.