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Senior Advertising Strategist

2 months ago

Austin, Texas, United States Bridge Insights & Media Full time

POSITION OVERVIEW

We are in search of an experienced Media Acquisition Specialist to oversee the negotiation and acquisition of advertising space for our clients. Your main goal will be to ensure that media strategies are executed with precision, allowing advertisements to effectively engage target demographics through selected media outlets.

In this position, you will need to demonstrate exceptional negotiation skills, possess strong analytical capabilities, and build trust and rapport with both clients and media representatives. If you have a comprehensive understanding of contemporary media platforms and advertising strategies, we look forward to connecting with you.

ROLE RESPONSIBILITIES

As a Media Acquisition Specialist, your duties will include strategic media purchasing, campaign enhancement, budget oversight, vendor negotiations, performance evaluation, and auditing management. By utilizing your expertise, you will play a crucial role in the success of our clients' advertising initiatives while fostering growth for the organization.

KEY FUNCTIONS

Negotiation and Procurement:

  • Negotiate pricing and agreements with media suppliers to secure optimal rates and placements.
  • Acquire advertising space across various media channels, including digital, television, radio, print, and outdoor.

Campaign Oversight:

  • Oversee and manage active advertising campaigns, ensuring they are executed as intended and meet established performance metrics.
  • Modify media strategies and purchasing tactics based on performance analytics and market insights.

Financial Management:

  • Effectively manage and allocate the media budget, ensuring all expenditures align with the approved financial plan.
  • Provide consistent updates on campaign expenditures and outcomes.

Team Development and Leadership:

  • Guide, mentor, and lead both new and existing members of the media buying team.
  • Encourage a collaborative and supportive atmosphere to enhance team effectiveness and growth.

CORE SKILLS

  • Meticulous Attention to Detail: This role will involve managing a select group of clients, requiring a focus on accuracy and quality in all aspects of work.
  • Strong Organizational and Multitasking Skills: You should be highly organized and adept at prioritizing tasks, keeping track of various assets and responsibilities.
  • Exceptional Communication and Negotiation Skills: Strong communication abilities are essential for building solid relationships with vendors and clients, while negotiation skills are critical for securing beneficial deals and optimizing campaign budgets.
  • Analytical Thinking: The ability to interpret complex data, evaluate advertising strategies, and make informed decisions is vital for success in this role.

QUALIFICATIONS

  • Demonstrated experience as a Media Buyer or in a similar capacity; digital media experience is preferred.
  • Familiarity with media purchasing, planning, and research methodologies.
  • Interest in staying updated on advertising and media trends.
  • Proficient in media analytics tools and software.
  • Ability to excel in a remote work environment.
  • Bachelor's degree in Marketing, Advertising, Business, or a related discipline.

BENEFITS

  • Competitive salary based on experience.
  • Flexible paid time off policy.
  • Health insurance options including HMO, PPO, and HSA.
  • Remote work opportunities.
  • Monthly stipends for phone, internet, and wellness.
  • Personal development initiatives.
  • Year-end performance bonuses.
  • Monthly team-building activities.
  • Paid parental leave.
  • A supportive, flexible, and people-oriented culture.

EMPLOYMENT TYPE

  • Full-Time
  • 100% remote - work from home