Group Director, Marketing Intelligence

2 months ago

New York, New York, United States WPP plc Full time

Position at Wavemaker

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

We are looking for a talented Marketing Intelligence & Science Group Director to join our leadership team and manage the delivery of audience, measurement, and advanced analytics strategy for a portfolio of clients. In this role, you will be responsible to manage client relationships, manage a team marketing intelligence and science specialists to deliver data-driven solutions to support or exceed client goals. You are curious and always eager to learn. You are excited by the challenges that the industry is facing and want to help your clients transform their data and analytics strategy. You understand how to present complex concepts in a simple way and have become a data storyteller, capable of inspiring our clients and our teams.

Key Responsibilities

  • Set the vision, strategy, and roadmap to deliver cutting edge data, technology and analytics solutions across a portfolio of clients.
  • Partner with clients to deliver thought leadership, look for new ways to enhance, develop or execute data-driven solutions and insights through audience. measurement, advanced analytics strategy and business analysis, driven by partners and technologies.
  • Develop strategic relationships with clients by providing support to solve broad strategic marketing problems.
  • Become a trusted advisor to clients and consult on growth opportunities and identify new way to use data to solve business challenges and support growth.
  • Build & manage a team of experts in Audience Strategy, Measurement/Business Analysts, Advanced Analytics and Marketing Technology specialists to deliver best in class audience, measurement strategy in collaboration with Client, Strategy, and Investment teams.
  • Manage a monthly account review to maintain high quality work and delivery.
  • Contribute to Client Growth plan through strategic and actionable inputs strengthening client relationship and satisfaction.

Requirements

  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
  • 10 years + relevant work experience in data, insights, analytics, advanced analytics and technology with expertise in digital media.
  • Experience with digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, ...)
  • Passion for online advertising and emerging technologies in the digital landscape (CDP, Identity, Clean Room, CMP, CRM ...)
  • Strong analytical, critical thinking, and problem-solving skills.
  • Ability to work autonomously with strong work ethic.
  • Comfortable working in ambiguous situations with minimal guidance.
  • Confident decision making framework, ability to clearly define best path forward for the situation at hand.
  • Ability to manage multiple projects simultaneously.
  • Experience managing a team of data, analytics and advertising tech & marketing tech specialists and strong management skills.
  • Experience leading, training, and growing a team with diverse skillsets.
  • Confident speaking to groups with varying analytics backgrounds and distilling complicated analytics/data concepts.
  • Creative problem solver.
  • The ability to thrive in a fast-paced and deadline-driven environment.
  • Strategic Thinker & Doer.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at .

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $125,000 to $295,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.

Wavemaker

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