![Ralph Lauren](https://media.trabajo.org/img/noimg.jpg)
Analyst, Customer Intelligence NA
1 month ago
Ralph Lauren Corporation (
NYSE:
RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.
For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Analyst NA Customer Intelligence The Analyst of NA Customer Intelligence supports Direct-to-Consumer CRM initiatives in North America within the Ralph Lauren Corporation.
Reporting to Manager, Customer Engagement, this individual will be a key contributor to building engagement with the RL customer across all channels and divisions in the North America Region.
The individual will play an integral role in building and evolving a world-class CRM analytics function.Essential Duties & Responsibilities
#LI-MB1 · Extract, mine, and analyze data from customer data platform to support business intelligence, marketing channel effectiveness, customer lifetime value, customer behavior & satisfaction · Develop and summarize customer insights to aid Manager in strategic discussion about customer targeting strategies · Execute customer segmentation and marketing strategy, campaign selection, execution, measurement · Analyze incremental sales generated from different types of marketing campaigns, across multiple customer segments · Develop strong partnerships with cross-functional teams, internal and external partners · Articulate thoughts eloquently for multiple levels of management · Ability to see from the customers' perspective and with a customer-centric mindset · Demonstrated critical thinking skills with an ability to recommend decisions for the business · Team-player; ability to work with all business divisions in a proactive manner and drive results · Adapts easily to changing situations and demonstrates flexibility in juggling priorities · Develop a strong understanding of the Ralph Lauren brand and be a champion of the brand
Experience, Skills & Knowledge
- 2-3 years of experience in Direct-to-consumer Marketing, Analytics, CRM/Database and/or Online Marketing
- Strong analytical abilities and attention to detail
- Experience and interest in SQL, Python, SAS, or other comparable languages required
- Advanced proficiency in Excel
- Strong understanding of all aspects of business intelligence, marketing analytics & retail analytics
- Understanding of marketing campaign measurement i.e. A/B testing, control group, incremental lift
- Ability to mine and translate data into actionable insights a strong plus
- Strong PowerPoint skill or experience with other data visualization (Tableau, PowerBI, Looker, etc.) a strong plus
- Ability to synthesize and tell a story with data a strong plus
- Retail or DTC experience with an analytical or marketing role a plus
- Data science or modeling knowledge or experience a plus
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