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Director of Membership

2 months ago

Washington, Washington, D.C., United States The Phillips Collection Full time

POSITION SUMMARY:

Reporting to the Chief Advancement Officer, the Director of
Membership is a creative leader seeking to grow the pipeline of
"Friends" Membership (donors of $75-$2,499) to position The
Phillips Collection for long-term sustainability as it begins its
second century. The Director of Membership develops and implements
strategies that increase new member acquisition and improve
retention, enrich the member experience, and enable the program to
meet ambitious annual revenue goals. This position directs all
aspects of the general membership program, including reporting and
analysis, project management of direct-response fundraising
efforts, and coordination of member events.

The Director of Membership is an important leader in the
Advancement Department, helping to shape strategy and plans for the
future of membership and annual giving programs with a priority on
a fun and meaningful membership experience, data-driven portfolio
management, and cross- and inter-departmental collaboration to grow
donor pipelines.

The Director of Membership supervises the full-time Membership
Associate, and coordinates with the Guest Services team to supports
part-time, public-facing Guest Services Associates that promote
membership sales at the museum admissions desk. Additionally, the
Director of Membership works with the Major and Planned Giving team
to cultivate an increasingly diverse pipeline of prospective donors
to grow the 10,000-strong membership base, evaluating and enhancing
all aspects of annual fundraising so as to support the museum's
commitment to diversity, equity, accessibility, and inclusion
(DEAI).

The Phillips Collection Advancement Department is in an exciting
time of transition, following a highly successful Centennial
Campaign, the arrival of a new leadership (a new Museum Director
and CEO in March 2023 and Chief Advancement Officer in October
2023), and record-breaking successes across the museum. A new
strategic plan was approved in June 2024 to shape the near-term
future and priorities of the museum.

ESSENTIAL JOB FUNCTIONS &
DUTIES:

Membership program
management—

Executes best strategies in stewardship, renewal and upgrading
of current membership (10,000 households); acquiring new members
and guest conversion; and increasing annual fund giving from
members.
Regularly evaluates effectiveness of membership program
services, benefits, and policies, relating to retention and
acquisition of members.
Collaborates with Curatorial, Public Programs, Education, and
DEAI colleagues to design programming that engages and stewards
members.
Oversees fundraising strategies and progress to goal for the
Contemporaries program, the robust young professionals group at the
Phillips
In concert with the Major and Planned Giving team, foster
pipeline to convert "Friends" members ($75-$2,499) into new planned
giving donors and/or the "Circles" tier of membership
($2,500+).

Member cultivation and stewardship—
Serves as primary representative of Membership program daily
and at all Membership events, including exhibition openings, museum
programs, exhibition tours, and members-only events.
Maintains membership information, correspondence, and
documentation via the Altru database.
Collaborates with the Director of Major and Planned Giving, as
well as the Guest Services team, to ensure that strategies for
Membership pipeline development are being maximized.
Leads cultivation and engagement of The Phillips Contemporaries
by building relationships with individuals, organizing events and
tracking engagement and activity.

Direct response project management—
Develops and directs strategies internally with other
departments and externally with consultants to develop campaigns
using integrated mail, online communications, social media,
website, and email to acquire, upgrade, and renew members and
donors.
Works with external consultant to plan and execute dedicated
annual acquisition campaign.
Writes copy for annual fund appeals, renewals, member emails,
and secondary acquisition efforts.
Develops email list segmentation strategies using interest
groups to maximize and customize engagement, fundraising, and list
health.
Partners with Marketing and Communications team to leverage
e-newsletters, member magazine, and other communications
opportunities that communicates the museum's impact.

Data management, reporting, and analysis—
Develops and maintains a system of tracking all program
activity, develops and produces analytical reports on membership
retention and growth campaigns and revenue, as well as composition
of membership base and allocation of funds.

Monitors progress towards revenue goal and provides reports and
analysis for senior management and the Board of Trustees.
With the Membership Associate and through support from the
Advancement Operations team, develops, promotes, and documents best
practices and policies associated with member, donor, and prospect
management.
Collaborates with Operations team to oversee the gift tracking
and acknowledgment process for all member-related gifts, ensuring
that gifts are recorded accurately and acknowledged promptly, and
that information is recorded in the constituent database.
Guides employer gift matching programs, as well as auction and
staff requests related to Membership.
Utilizes member data to understand engagement and churn drivers
and put solutions in place to deliver improved metrics.

General Management

Supervision and General Support
Manages the full-time Membership Associate and supports Guest
Services Associates, who provide front line customer service to
members and visitors, by providing training on membership sales,
phone, and online communications, and by promoting customer service
best practices at the front desk with an outcome of greater
membership sales and a more engaging and welcoming experience.

Oversees all customer service issues, requests, complaints and
inquiries regarding Membership.
Participates in periodic Trustee-led Advancement Committee
meetings to promote alignment and follow through on pipeline
development.
Prepares and manages annual budget for Membership revenue and
expenses, in partnership with Chief Advancement Officer and
Director of Operations.

Special Events
Plans the calendar of annual Membership activities and events,
in collaboration with the Special Events team.
Represents The Phillips Collection at myriad internal and
external events organized for donors and prospects.
Staff additional evening and weekend events including VIP
openings, Phillips after 5, and Public Programs events at the
museum and , in order to support Membership
growth.

POSITION REQUIREMENTS &
QUALIFICATIONS:
Bachelor's degree required
5+ years of Advancement experience in a not-for-profit
environment, preferably in the arts and culture sector
Demonstrated ability to design and implement effective
cultivation, solicitation, and stewardship strategies for engaging
and upgrading a pipeline of at least 5,000 members or
customers
Strong understanding of trends in membership and loyalty
programs, especially through current digital fundraising tactics
while continuing to maximize traditional print-based, direct mail
strategies
Collaborative, positive team player with high degree of
personal initiative and accountability, as well as skill in a
customer/donor-centric service role as a spokesperson for The
Phillips Collection and the Membership program
Superlative written and verbal communication skills; ability to
craft strong externally facing, data-driven presentations a
plus
Strategic, creative, curious, and organized thinker, skilled at
managing multiple competing priorities
Prior experience with analytics, including reporting metrics
and insights; ability to understand data and leverage it to design
effective and engaging member-facing communications
Experience with leading, managing, and mentoring direct report
employees
Meticulous attention to detail, particularly with data and
numbers.
Experience with sophisticated CRM essential, and
Blackbaud/Altru databases preferred
Knowledge of and passion for the arts, and especially the
visual arts, strongly preferred
Proficiency with email marketing platforms; experience with
iContact or similar e-mail client a plus
Willing to work during evenings and weekends, as needed

The Phillips Collection is an equal
opportunity employer and we value diversity. We do not discriminate
on the basis of race, color, religion, creed, sex, sexual
orientation, pregnancy, childbirth or related medical conditions,
national origin, age, physical or mental disability, genetic
disposition or carrier status, marital status, veteran status,
personal appearance, gender identity or expression, family
responsibilities, matriculation, political affiliation, or any
other category protected under applicable federal, state, or local
law.