Strategic Membership Director
1 week ago
The American Institute of Architects (AIA) seeks a highly skilled and experienced professional to serve as the Managing Director, Membership and Engagement. This key leadership role will be responsible for developing and executing innovative strategies to foster a member-focused culture that aligns with AIA's values and mission.
The ideal candidate will have a proven track record of driving membership growth, retention, and engagement while overseeing the processing of significant membership dues. This individual will collaborate closely with AIA's component network to drive local, state, and national membership strategy, ensuring alignment with institute-wide goals.
The Managing Director will be responsible for developing and evaluating AIA's current membership structure to position it for future growth and sustainability. This includes assessing membership categories, benefits, and pricing models to ensure they align with the evolving needs of the profession.
The successful candidate will have exceptional analytical, communication, and organizational skills, with a strong record of achieving successful outcomes. They will be able to lead a high-performing team, ensuring staffing levels and expenses align with membership targets and AIA's core values.
This is an exciting opportunity for a seasoned professional to join AIA's leadership team and contribute to the organization's mission to advance the value of architecture and drive positive change through the power of design.
Key Responsibilities- Develop and execute a comprehensive business plan to achieve membership growth, retention, and optimal member satisfaction.
- Lead recruitment and retention efforts through innovative campaigns that increase acquisition, conversion, and engagement of diverse member segments.
- Oversee the development of targeted membership programs and strategies that align with AIA's strategic goals and global expansion efforts.
- Collaborate with internal departments and cross-functional teams to drive member growth through integrated approaches.
- Analyze membership trends, workforce shifts, and demographic changes to develop agile strategies that address evolving external challenges.
- Ensure communications and branding for membership campaigns clearly convey AIA's value, enhancing member engagement and driving business transformation.
- Lead the Membership & Engagement team in creating and monitoring annual operating plans and budgets aligned with strategic objectives.
- Develop and monitor Key Performance Indicators (KPIs) to assess membership success, making data-driven adjustments as needed.
- Foster cooperation across the Institute and component networks to achieve growth and retention goals.
- Lead a high-performing team, ensuring staffing levels and expenses align with membership targets and AIA's core values.
- Stay informed on market forces and conduct environmental scans to identify growth opportunities and better meet the needs of the architecture profession.
- Enhance retention through member recognition programs and expansion of member benefits.
- Spearhead efforts to capture greater market share by developing new member categories and engaging firms.
- Lead national membership drive campaigns, ensuring adoption, resource development, and consistent support across the network.
- Cultivate a 'member-obsessed' culture within AIA, strengthening relationships with members, prospects, and key stakeholders.
- Serve as an engaged and collaborative representative of AIA with members, prospects, and other relevant connections; strengthen relationships with individuals and institutions on behalf of AIA's strategic goals and priorities.
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