Growth Marketing Associate

2 months ago

New York, New York, United States Traba Full time

Traba's mission is to empower businesses and workers to reach their full productivity and potential. Traba is a technology company that is revolutionizing the broken staffing industry through a marketplace that connects light industrial businesses with reliable talent while providing workers with flexible and meaningful opportunities. By connecting both, new levels of productivity, earning potential, and avenues for growth are unlocked. We're proud to be backed by the world's best investors, such as Founders Fund, Khosla Ventures, and General Catalyst.

Traba's mission is to empower businesses and workers to reach their full productivity and potential. Traba is a technology company that is revolutionizing the broken staffing industry through a marketplace that connects light industrial businesses with reliable talent while providing workers with flexible and meaningful opportunities. By connecting both, new levels of productivity, earning potential, and avenues for growth are unlocked. We're proud to be backed by the world's best investors, such as Founders Fund, Khosla Ventures, and General Catalyst.

As we gear up for our next growth phase, we're in search of a Growth Marketing Associate who thrives in a fast-paced startup environment. You will be the second hire on the Growth Marketing team. You'll be pivotal in spearheading demand generation, seamlessly collaborating with our Sales, Operations, and Product teams.

This role is perfect for those who are data-driven at heart but creative in spirit - ready to get hands-on with marketing campaigns and strategic in driving growth. We value the growth hacker mindset: testing, optimizing, and iterating our way to exponential growth. Here, every challenge is an opportunity, and flexibility is key.

What You Will Do:

  • Leverage customer insights, sales data, and market research to craft outreach strategies, drive brand awareness, and increase customer conversion
  • Understand our pipeline and sales cycle, investigate bottlenecks, and optimize for process improvements
  • Identify and test both tried-and-true and out-of-the-box demand generation channels, scale successful campaigns, and learn from every experiment
  • Design and execute compelling cold email and direct mail campaigns, constantly seeking improvements and innovations
  • Ensure our website is updated regularly with engaging SEO optimized content
  • Work closely with cross-departmental teams, identifying opportunities for growth and alignment on objectives

We're looking for:

  • 3+ years of experience in growth marketing, with a track record of success in B2B SaaS, light industrial businesses, or marketplace environments
  • Experience working closely with sales, customer success, and product teams
  • Familiarity with design tools including Canva, Figma and Adobe Suite
  • A mix of analytical prowess and creative thinking, capable of generating and executing out-of-the-box ideas
  • Proficient in digital advertising platforms (Google, Meta, LinkedIn), marketing automation tools, CMS systems, and CRM systems with a keen interest in learning new channels
  • Experience in content development, digital marketing, and SEO
  • Ability to work both independently and collaboratively as part of a team while managing multiple priorities in a fast-paced environment
  • Motivated to work hard, work smart, and lead the growth of this rocketship

Benefits:

  • 100% healthcare, dental, and vision
  • Early Equity in Traba
  • Competitive Salary
  • Dinner is provided at the office via Grubhub
  • Fully-equipped snack bar
  • Additional: One Medical Membership, Gympass, HSA via Optum, Talkspace, Health Advocate, Teledoc Health

Our Values

Dream BIG - We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don't sacrifice long-term value for short-term results.

Olympian's Work Ethic - Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.

Growth Mindset - We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.

Customer Obsession - We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve these often overlooked communities' problems.

What is light industrial labor?

Light industrial flexible staffing is a $40B labor market that encompasses entry-level jobs in warehouses & distribution centers. These workers pack boxes, load trucks, and manage warehouse operations to keep supply chains running at peak efficiency.

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