Growth Marketing Manager

1 month ago


New York, New York, United States TEKsystems Full time

Top Global Tech Company Seeking Growth Marketing Manager for the Wallet team

W2 Only

Hybrid in Manhattan 3x per week

Description:

The Growth Marketing Operations team plays a key role in enabling on-device communications and automated

messaging for media products and services. The team focuses on the development and execution of in-app

messaging sent to millions of users globally across multiple our services.

We are seeking a self-motivated and curious person who will be responsible for driving and performing the day-

to-day operational workflows of growth marketing. They will work cross-functionally with various teams

including growth marketing, product, engineering, and business to develop and launch multi-channel customer

communications for our Services team, ultimately driving awareness and engagement of services and

products.

This position will work cross-functionally to develop and execute customer notifications for growth marketing

acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the

ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Key Qualifications

● 5-8 years of lifecycle marketing experience building and launching acquisition and engagement initiatives

● Xp with with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle and

Responsys

● High aptitude for logical reasoning and critical thinking. Experience in SQL preferred.

● Exhibit high attention to detail and organization to deliver quality projects in a timely manner

● Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.

● Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed

under pressure in an evolving environment

● Great teammate mentality with strong consideration for impact on partners

● Effective communication skills in all mediums—from slack and email to presentations.

● A passion for tech products and services and a deep familiarity with tech ecosystems of services and

hardware

Description:

● Developing, testing, and deploying customer journeys. This involves assessing product and strategy

objectives, platform capabilities and data needs.

● Collaborating and communicating clearly and effectively with stakeholders given the complexities of global

large-scale projects, ensuring that operational plans, deliverables & risks are properly addressed and aligned.

● Optimizing performance through A/B testing to drive incremental growth and overall program improvement.

● Monitoring campaign performance for operational integrity, identifying & communicating issues to internal

teams.

● Identifying key opportunities of improvement in campaign performance, operational efficiency and processes,

and product tooling.

● Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Education:

BA/BS preferred, or equivalent work experience

Skills:

Digital marketing, Campaign management, Digital, Marketing strategy, Product marketing, crm system, platform, martech, marketing automation, lifecycle marketing

Top Skills Details:

Digital marketing,Campaign management,Digital,Marketing strategy,Product marketing,crm system,platform,martech,marketing automation,lifecycle marketing

Additional Skills & Qualifications:

Role would be working on all products within wallet, card, cash, identity, pay, etc. Looking for a candidate with familiarity of the financial space. Prior Financial services exp. is a plus, but not required, but if exposed to financial data, financial products how they work, etc.

Target experience - Solid experience in marketing automation, marketing technology, CRM, lifecycle, etc. Marketing operations can tend to end up skewing B2B efforts, but if they have experience with B2C within Marketing Ops, that would be great as well.

Marketing automation background - usually they are working on defining rules and logic to automate marketing campaigns. Need to be able to figure out how to turn requirements into automated campaigns so that they aren't sending out campaigns manually to people. Understanding data related to campaigns is important.

Would prefer someone who has worked in CRM of course, they would be more used to day to day. The more technical the person is though, without stepping into engineering or developer territory, the better. They need to be able to understand how the systems operate. Open to someone with more technical background and experience

Skills:

Someone who does not shy away from complexity or ambiguity relating to the technology they are working with or processes to follow.

Someone resourceful

When typically talking about CRM, these folks aren't usually using an in house tool, so they need to be resourceful in thinking out of the box and creating solutions, be able to talk to more technical people, can't shy away from things like that.

Bare minimum is being able to take requirements from non-technical team, be able to think beyond the requirements on the paper/think beyond on the screen in front of me, and come up with solutions/ideas that are helping the overall business goal. Then go out and test those ideas with the technical teams.

Innovative

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.



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