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Marketing Growth Specialist

2 months ago

New York, New York, United States DailyPay Full time
Job OverviewCompany Overview:

DailyPay, Inc. is revolutionizing the payroll landscape. As a leader in the on-demand pay sector, DailyPay leverages an award-winning technology platform to assist top employers in the United States in enhancing their employee relationships. This optional employee benefit empowers workers to feel more driven and committed to their roles while promoting their financial wellness beyond the workplace.

Headquartered in New York City, DailyPay operates across the United States and in Belfast. For further details, please visit DailyPay's Press Center.

Position Summary:

The Marketing Growth Specialist plays a crucial role in managing DailyPay's user communication initiatives. Reporting directly to the head of B2C marketing, this position is tasked with overseeing and executing comprehensive communication campaigns across various channels, including email, SMS, and push notifications. The role aims to enhance user adoption through a combination of strategic processes and growth initiatives, collaborating with departments such as R&D, Product, Marketing, Partner Success, Sales, Operations, and the Executive Office. This is a hands-on position focused on strategy, tactics, and execution. The ideal candidate should possess a background in user acquisition or data-driven marketing, complemented by strong analytical and communication skills. Proficiency in communication, analytics, and reporting tools is essential.

If this opportunity resonates with you, we encourage you to consider applying even if you do not meet every qualification.

Key Responsibilities:
  • Oversee and execute growth campaigns and A/B testing across all client communication channels (email, SMS, push notifications) utilizing Iterable.
  • Assume responsibility for ongoing campaigns currently in the market.
  • Lead the creation, execution, and prioritization of new campaigns.
  • Establish and achieve revenue and KPI objectives.
  • Compile data reports and analyses of all campaign outcomes for use by various departments.
  • Collaborate with Operations, Customer Success, Marketing, and Product teams to provide necessary support for maximizing value from growth campaigns.
  • Serve as the subject matter expert on DailyPay growth campaigns and advocate for growth initiatives both internally and externally.
Qualifications:
  • 2-3 years of experience in growth marketing, ideally within a B2C, technology, or finance environment.
  • Proven experience in managing and executing communication campaigns.
  • Highly detail-oriented.
  • Exceptional communication and interpersonal skills, capable of coordinating efforts among diverse business stakeholders.
  • Ability to think strategically about growth and prioritize daily tasks accordingly.
  • Experience with the Iterable communications platform is a significant advantage.
Benefits:
  • Comprehensive health, vision, and dental insurance.
  • Opportunity for equity ownership.
  • Life and AD&D insurance, along with short- and long-term disability coverage.
  • Employee Assistance Program.
  • Employee Resource Groups.
  • Engaging company outings and events.
  • Unlimited paid time off.
  • 401K plan with company matching.

Compensation Transparency: DailyPay adopts a market-based approach to compensation, which may vary based on geographic location. Salary ranges are categorized by geographic tier according to a labor cost index. Additionally, this role may qualify for variable incentive compensation and stock options. Placement within the compensation range is determined by demonstrated experience, qualifications, skills, and internal equity.

DailyPay is dedicated to fostering an inclusive and equitable culture that values empathy and respect, encouraging diverse perspectives and experiences. We aim to build and nurture diverse teams to create an environment where innovation flourishes, and every individual's potential is realized.

We welcome individuals from all backgrounds to join us in our mission. If you require reasonable accommodations during the recruitment process, please submit a request, which will be handled confidentially.

DailyPay is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status, and any other basis protected under federal, state, or local laws.